Bose
General Manager & Programming Lead, House of Sound – Bose Luxury (McIntosh & Sonus faber)
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At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job DescriptionHouse of Sound is the flagship expression of Bose Luxury—a living, immersive environment where sound, design, and culture come together to define a new standard for luxury audio.
More than a showroom, House of Sound is a brand beacon and cultural platform—designed to attract new luxury audiences, inspire desire, and demonstrate the emotional and experiential power of McIntosh and Sonus faber.
The General Manager & Programming lead is responsible for operating, curating, and elevating this space—ensuring that it delivers exceptional daily experiences while also establishing House of Sound as a relevant destination within the luxury and cultural landscape of New York City.
This role blends operational excellence, cultural programming, and client experience—ensuring the House is both flawlessly run and continuously evolving.
Roles & Responsibilities
House of Sound Operations & Facility Excellence
- Coordinate with Bose Facilities to maintain functionality, aesthetics, and operational readiness
- Ensure luxury-level standards across presentation, cleanliness, and systems
- Manage vendors, maintenance, and day-to-day operations
Programming, Cultural Partnerships & Brand Elevation
- Develop and manage a dynamic programming calendar
- Recruit tastemakers, cultural leaders, and luxury partners
- Establish House of Sound as a destination within NYC luxury ecosystem
Guest Experience, Hospitality & Listening Excellence
- Oversee hospitality team and guest journey
- Coordinate audio / training specialists to deliver exceptional demos
- Ensure high-quality, emotionally engaging listening experiences
Brand Environment & Spatial Storytelling
- Develop brand-specific and cross-brand environments
- Partner with Creative to evolve spatial storytelling
- Recruit partners to enhance aesthetics and functionality
Client Engagement, Tours & Sales Enablement
- Host VIP visits, tours, and demonstrations
- Support dealer-led sales through high-quality experiences
- Create environments that drive desire and conversion
External Representation & Brand Ambassadorship
- Build relationships across luxury, design, and cultural communities
- Represent House of Sound at external events and experiences
- Extend brand presence beyond the physical space
Cross-Functional Coordination
- Partner with Product & Property Marketing, Activation, Training, and Creative
- Ensure alignment, planning, and execution across all initiatives
Performance Tracking & Optimization
- Track event effectiveness, guest engagement, and sales influence
- Identify opportunities to improve programming and experience
Experience & Skills
- 8–12+ years in luxury retail, hospitality, experiential, or cultural programming
- Experience managing high-end spaces and event programming
- Strong network or ability to engage tastemakers and partners
- Experience delivering VIP client experiences
- Strong operational and leadership capabilities
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