Gen AI Marketing Lead

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Reporting to the head of our AI Studios, the Gen AI Marketing Lead is an important role responsible for guiding a new client through transition, ensuring a seamless onboarding process and the successful adoption of our Gen AI tool, Pencil Pro. You will focus on optimising marketing, advertising, and content production workflows through Generative AI, driving efficiency, and innovation. Alongside our Client Management lead, you will lead a GenAI creative production team following the transition plan. You will have strong client-facing skills, a deep understanding of AI-driven creative production, and experience leading transformation projects.

Your responsibilities will include:

• Lead the onboarding of a new client, ensuring a smooth transition from their previous agency while aligning expectations and workflows with Jellyfish's AI-driven model.
• Identify opportunities to enhance marketing, advertising, and content production using Pencil Pro, driving efficiency and performance at scale.
• Work closely with our client to develop new ways of working that integrate Generative AI into their creative and marketing processes.
• Collaborate with our teams across strategy, creative, media, data, and technology to ensure seamless execution and adoption of AI-powered solutions.
• Work with Client Management, act as a trusted advisor, providing expert guidance on AI-driven marketing transformation, building strong relationships, and ensuring client satisfaction.
• Lead project tracking and discovery workshops to identify requirements and how to create best practices of using AI in content creation and marketing.
• Monitor important performance metrics, analyse data-driven insights, and provide regular reports to clients on the impact of AI-enabled transformation.

Qualifications

• Experience client management, digital marketing, creative production, or transformation roles within an agency or marketing technology environment.
• Strong understanding of Generative AI, content automation, and AI-driven creative production.
• Experience leading large-scale marketing transformation or technology adoption projects.
• Experience leading cross-functional teams, balancing strategic vision with hands-on execution.
• Strong problem-solving skills, with the ability to navigate complex client needs and find tailored AI solutions.
• Excellent communication and presentation skills, with the ability to translate technical AI concepts into actionable business insights.
• Familiarity with AI-driven marketing tools, performance media, and platform algorithms.
• A passion for innovation, efficiency, and pushing the boundaries of what AI can achieve in marketing and creative production.

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll be eligible to join our discretionary annual bonus scheme.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

👪 Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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