Full-Funnel Marketer (Acquisition & Onboarding)

OQS Studio is the newly formed in-house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.

We’re looking for a hands-on full-funnel marketer to execute acquisition and onboarding strategy across all platforms. You’ll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long-term retention.

What you will be doing:

• Execute the end-to-end marketing funnel across OQS titles — with particular focus on top-of-funnel acquisition and post-sign-up onboarding (days 0–30).

• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app.
• Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in-app content.
• Work closely with product, editorial, data, and design teams to ensure a seamless, high-quality user journey.
• Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs.
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI.
• Ensure campaigns are both on-brand and optimised for performance — with a clear understanding of the nuances across titles and platforms.
• Handle on-site promotions, metering journeys and offer pages.

• Minimum 2 years working on acquisition or lifecycle marketing in a subscription-based business, publisher, or DTC environment.
• Hands-on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms.
• Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive.
• An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting.
• Hands-on experience with GA4, Parse.ly,  Campaign Monitor/Mailchimp, Customer.io or equivalent tools.
• Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates.
• A creative, collaborative mindset — with a strong eye for copy, design, and user experience.
• Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups.

• Salary dependent on experience.
• 5% Employer Contribution Pension Scheme.
• All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit
• Cycle to work scheme  
• Interest free season ticket loan