Freelance Affiliate Manager | Tatcha & Murad

About the Role-

We are looking for an experienced Freelance Affiliate Manager to lead and grow the UK affiliate programmes for Tatcha and Murad. 

This is a hands-on role for someone who understands how to build high-performing affiliate programmes, develop strong publisher and creator relationships, and ultimately drive incremental affiliate revenue.

You will take ownership of the day-to-day management and growth of the programmes, working closely with internal teams and external affiliate partners to identify opportunities, improve performance and deliver against commercial targets.

Key Responsibilities-

Affiliate Programme Management

· Own the day-to-day management and optimisation of the Tatcha and Murad affiliate programmes.

· Develop and execute affiliate strategies aligned with revenue and e-commerce objectives. This includes owning and managing Tatcha’s ShopMy influencer programme, overseeing creator relationships, product seeding and gifting, affiliate link activity, creator campaigns and partnerships, performance tracking and reporting, and identifying opportunities to optimise creator-driven sales and revenue.

· Manage affiliate networks/platforms, including programme setup, tracking, commission structures and promotions.

· Monitor programme health, performance and partner activity.

· Ensure affiliate activity is aligned with brand guidelines and commercial priorities.

Revenue & Growth

· Identify and implement opportunities to increase affiliate revenue, orders and conversion.

· Develop strategies to grow existing high-performing partners and recruit new affiliates.

· Analyse performance data to identify growth opportunities and areas for improvement.

· Build promotional and trading plans around key retail moments, product launches and seasonal campaigns.

· Test commission structures, incentives, placements and other initiatives to maximise incremental revenue.

· Track and report against KPIs, providing clear recommendations for future growth.

Partner & Publisher Management

· Proactively recruit and onboard relevant publishers, affiliates, content partners and creators.

· Build strong relationships with key affiliate partners and negotiate opportunities, placements and commercial terms.

· Manage affiliate communications, campaigns and promotional calendars.

· Identify emerging publishers and partnership opportunities within beauty, skincare, luxury and lifestyle.

· Reactivate dormant or underperforming partners where there is potential for growth.

Reporting & Optimisation

· Provide regular performance reporting across both brands.

· Track KPIs including revenue, orders, conversion rate, AOV, commission costs, partner contribution and ROI.

· Use data and insights to continually optimise the programmes.

· Present clear performance updates and actionable recommendations to stakeholders.

Cross-Functional Collaboration

· Work with e-commerce, digital marketing, CRM, social, PR (in-house for Tatcha, external agency for Murad), influencer and brand teams to maximise affiliate opportunities.

· Coordinate affiliate activity around product launches, campaigns and key trading periods.

· Ensure partners have access to relevant assets, messaging, products and promotional information.

What we are looking for-

· Proven experience managing and growing affiliate programmes, preferably within beauty, skincare, luxury, fashion or consumer brands. Experience with Awin, LTK, Shopmy and Linkby desirable but not essential.

· A strong track record of delivering affiliate revenue growth.

· Experience managing affiliate networks/platforms and publisher relationships.

· Strong knowledge of affiliate marketing, tracking, attribution and commission models.

· Experience recruiting, activating and developing affiliate partners.

· Strong analytical skills and confidence working with performance data.

· Excellent commercial and negotiation skills.

· Strong understanding of the UK affiliate and publisher landscape.

· Excellent communication and stakeholder management skills.

· The ability to work independently and take ownership of the programme from strategy through to execution.

What we offer-

• Flexible working culture to fit around your lifestyle. Minimum 2 office working day (One of them being Monday or Friday as the designated office days in Southwark Office)
• Generous staff discount across our brands!
• 25 days holiday, plus bank holidays.
• Summer Fridays – Early finish!
• Competitive salary & discretionary annual bonus.
• Vitality Private Healthcare Insurance.
• Cycle to Work scheme.

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