Founder’s Associate - GTM

Our product helps security teams quickly and accurately detect intrusions in their cloud environment using canaries - decoy tripwires deployed to deceive attackers.

We're at a massive inflection point and this is a hugely exciting time to join the company:

• We are backed by some of the best investors in the space (Accel, Tapestry).

• We are growing very quickly (we doubled ARR last quarter) and have signed some massive clients, including Riot Games, Synthesia, Docker, Coveo and Snyk, but also some others we can’t disclose.

• We are one of the most exciting startups to be part of in the UK, have seen some great feedback from the market and are ready for explosive growth.

  • Regularly featured on top startup lists from industry veterans..

    • Creandum’s Euro Seed top 50 list, Sifted’s 2025 London Startups To Watch, Notions Cloud Top 100, AlbionVC’s NHI Breakdown, MMCs Proactive Security Analysis, Accel’s Euroscape Top Startups 2024, etc.

  • Our research has recently helped fix a P1 security flaw in Google’s Gemini CLI

• We're Seed stage, and have grown the company from 2 people 18 months ago to 11 today, with plans to double this in the coming year.

As Tracebit accelerates towards our next phase of growth, we need someone who brings founder-level energy and intensity to tackle our most critical GTM priorities.

Your work will be instrumental in taking us from great to exceptional.

• You’ll report to Andy, our CEO and Co-Founder.

  • Most recently he led the engineering team at Tessian (who recently sold to Proofpoint for a reported $500m), growing the team from 7 to 100 people. Before then he spent 10 years leading software engineering in a bunch of different industries.

• On key projects you’ll work closely with Sam, our CTO and Co-Founder.

  • He was an early critical engineering lead at Tessian, has built and scaled large complex systems and managed multiple teams. He’s a Cambridge Maths Graduate and has been building software professionally for 12 years.

• Is incredibly ambitious and thrives when given a varied workload. This is a broad role and you’ll be context switching throughout the day.

• Is excited to leverage their creative flair to define the Tracebit story and make their mark on the world by creating a new category in cybersecurity.

  • But is also ready to dive into metrics to measure their success quantitatively.

• Is quick to take complete ownership of tasks they are given and hungry to figure out solutions to problems that may stump others.

• Has demonstrated high achievement in work and personal life.

• Is able to spend 5 days a week at our office in Central London.

• Is excited to travel (e.g. conferences in San Francisco, Las Vegas, Copenhagen...).

• Has started to embrace AI tooling and is excited to leverage it to 10x their reach.

Reporting to the Co-Founder & CEO (Andy) you will take responsibility for a number of critical projects to drive Tracebit’s growth across Marketing, Sales, Product Marketing and Product.

You will play an instrumental role in defining a new category in cybersecurity. To achieve this, you will be responsible for the delivery of critical projects to help drive Tracebit’s growth.

These include:

• Deliver key marketing initiatives for Tracebit - including defining and executing on our global events strategy, levelling up our marketing website and producing customer collateral.

• Working closely with our Sales team to support in levelling up their GTM automation and reporting.

• Designing and executing on growth hacks for a significant upcoming product launch

• Building relationships with industry analysts to tell the Tracebit story.

• You’ll work with the founders, engineering, sales, design, our partners and our customers to invent, design and launch marketing campaigns to drive market awareness of Tracebit and new business.

What are my growth opportunities in this role?

Your growth trajectory will be aligned with Tracebit’s growth - which is already taking off, but you will play a major role in.

We think there are many profiles that will fit this role - but this role will be a great fit for smart, hard working generalists who may want to move laterally within the office of the CEO within 12-18 months to solve other problems as the business scales.

What does your interview process look like?

We may make changes based on the candidate's profile, but our typical process consists of:

• 15-30 min introductory call

• Take home exercise

• 90 min deep dive with the founders

• At least 1-2 follow up calls with advisors

Is this a sales role? E.g. Outbounding, Prospecting

No. Our GTM team is directly responsible for that work - as well as other projects, you will work alongside the team with a focus on automation and optimisation, but will not directly reaching out to customers day to day (if that sounds more like a fit - check out our Founding SDR role)

Where is the office?

The whole team works together in an office right next to Warren Street tube station - there are lots of great places to grab lunch nearby.

Are you doing hybrid/remote?

‍Short answer: No, but flexible on a day to day basis.

Long answer: We are set on building the company on a foundation of an office based culture. We are a very early stage company and think that we’ll build the best company at the fastest pace we can whilst also having a lot of fun by physically working together 5 days a week. On a case by case basis (e.g. leaving early for a holiday, staying home for a builder, working remote for a few days to visit family, etc. etc.) we’re very reasonable and flexible. We respect that this is not for everyone.

‍What are the working hours like?

‍We think 9am-6pm will bring a great cadence to work. As a Founding team member there will definitely be times you need to pick up work outside of these hours, we’re keen to limit this where we can but also offer flexibility in return.

Can you sponsor visas?

We are unfortunately not able to sponsor visas for this role.