Who you are
You'll own how Alaro gets found and how visitors become customers. Pipeline today is founder networks and inbound; we need it to be a machine. In your first 6 months, you will:
Take the website end-to-end: messaging, structure, conversion, speed, SEO
Run CRO experiments and ship them: landing pages, pricing, every CTA
Build demand channels for a sophisticated legal buyer: SEO and content, paid (LinkedIn,
Google), partnerships, lifecycle email
Own marketing analytics and attribution
Work with the GTM team and founders on positioning and content that closes deals
This is a doer role. You'll write the copy, set up the campaign, and read the data yourself.
You'll likely be a fit if you have:
3+ years in B2B growth or product marketing, ideally at a Seed-Series B startup
Demonstrable wins on website conversion or paid acquisition: show us the before/after
AI-native by default. You build with frontier models, not just chat with them. OpenAI Codex, Claude cowork, and Claude Code are a must.
Modern stack: Webflow / Framer / Next.js, GA4 / PostHog, HubSpot, Ahrefs / Semrush; basic, SQL a plus
Strong written taste: you know when copy is selling versus filling space
Bias to ship.
Agency, with external signal. You have a view on what Alaro should do before anyone asks,
and you've built something no one paid you to: a side project, writing, an event.
Bonus: B2B legal tech or professional services experience
Location
Based in our London office, in person with the team.
About Alaro
Alaro is an AI-native law firm, built to deliver clear, timely legal judgment for real estate private equity firms, investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait.
Founded September 2025, backed by tier-one VCs. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. It's still day one; come build with us.
How we work
Operational standards, not aspirations. Everyone here is expected to embody them and to hold teammates to them.
Ownership & accountability. Follow through without being chased. Name failures directly, without redistributing blame. Take initiative when something falls below standard, even outside your remit.
Speed & execution bias. Structure follows action. Decide with enough information, not complete information. A simple solution that ships beats a perfect one that doesn't. Planning is not progress.
Customer & client obsession. Trust is the product. Legal work is entrusted, not bought. Build trust before pipeline. Know when to go quiet. Make decisions that cost you something when they're right for the client.
Transparency & open communication. Default to open. Work in progress lives in shared channels, not DMs. Decisions are documented with the reasoning. Raise disagreements directly with the person involved.
Growth orientation & feedback culture. We grow by seeking discomfort. Take on work you are not yet qualified for. Give feedback direct enough to be useful.
AI fluency. AI-native is how we work. Use AI to eliminate steps. Build systems that compound.
What we offer
Meaningful ownership: Competitive salary and equity, real responsibility from day one.
Founder & GTM exposure: Direct work with the GTM Lead and founders on brand, funnel, and
motion.
Real impact: You'll shape how we go to market as we grow.
Freedom to experiment: Autonomy across site, channels, content, lifecycle.
Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.
