Who you are
You're a closing AE who understands the legal buyer. You'll join an early-days GTM motion - playbook, ICP, pipeline already in motion - and your job is to run new deals end-to-end and own the existing customer book: keeping clients close, surfacing expansion, and making sure they get the most out of working with us.
In your first 12 months, you will:
Close net-new business across our ICP - Real Estate, investment funds, financial institutions, and corporates
Be the day-to-day relationship owner for our existing customers - the person they call, and the person who knows what's going on inside their business
Drive renewals, upsell, and account expansion - spot expansion signals early and act on them
Run regular check-ins and account reviews; bring customer feedback back into the team
Sharpen the playbook alongside the GTM Lead - discovery, demo flow, objection handling, pricing
Bring legal-buyer expertise to live deals: spot what matters to a GC, fund ops lead, or finance team early
Be a clear voice back to the founders and product team on what customers need next
You'll likely be a fit if you have:
2+ years closing B2B deals, with some account management or customer-facing post-sale experience
A track record in fast-moving environments where priorities shift and the playbook is still being refined
Strong written communication - you can run async deal cycles and write follow-ups that close
AI-native day to day - you use frontier models in how you work, not just read about them. You don't need to write code, but you do need a genuine interest in how AI is changing legal work.
Bonus: Direct legal industry experience - legal tech sales, legal operations, or a paralegal/lawyer who's moved into a commercial role. You know how legal teams actually buy.
Location
This role is based in our London office and you'll work in person with the team.
About Alaro
Alaro is an AI-native law firm, built to deliver clear, timely legal judgment for Real Estate, investment funds, financial institutions, and corporates. We combine senior expertise with intelligent systems so routine work happens faster, and critical decisions don't wait.
We started Alaro in September 2025 and have raised £10m from Tier 1 VCs. Our product is used daily by our own lawyers on real matters, creating a tight feedback loop between product and practice. With early customers and a world-class engineering & legal team taking shape, it's still day one - come build with us!
How we work
Ownership & accountability. Follow through without being chased. Name failures directly, without redistributing blame. Take initiative when something falls below standard, even outside your remit.
Speed & execution bias. Structure follows action. Decide with enough information, not complete information. A simple solution that ships beats a perfect one that doesn't. Planning is not progress.
Customer & client obsession. Trust is the product. Legal work is entrusted, not bought. Build trust before pipeline. Know when to go quiet. Make decisions that cost you something when they're right for the client.
Transparency & open communication. Default to open. Work in progress lives in shared channels, not DMs. Decisions are documented with the reasoning. Raise disagreements directly with the person involved.
Growth orientation & feedback culture. We grow by seeking discomfort. Take on work you are not yet qualified for. Give feedback direct enough to be useful.
AI fluency. AI-native is how we work. Use AI to eliminate steps. Build systems that compound.
What we offer
Meaningful ownership: Competitive salary, commission, and equity, real responsibility from day one.
Founder & GTM exposure: Direct work with the GTM Lead and founders on the deals, the customers, and the motion.
Real impact: You'll shape how we sell and how we keep customers as we grow.
Freedom to experiment: Autonomy across sequences, messaging, account plans, CRM hygiene.
Time together: Annual offsite in Alaró (Mallorca), plus regular in-person gatherings.
