About Loka
At Loka, we’re reimagining South Asian rituals for today.
Our first product — the Loka Chai Maker — launched on Kickstarter in 2024 and generated nearly $1M in pre-orders, shipping thousands of units globally to delighted customers.
This is just the start. We’re building a design-led lifestyle brand rooted in heritage, innovation, and mindful living.
We’re now looking for an ambitious, sharp, and curious Founders’ Associate to join our crew.
This is not a “sit in the corner and take notes” role — you’ll be in the thick of it, supporting two experienced entrepreneurs as we scale and bring Loka to the world.
🧭 The Role
You’ll be the extra brain, hands, and energy that keeps the flywheel turning.
One day you’re helping prep an investor update or drafting a product brief. The next, you’re addressing customer support tickets or coordinating diaries so the week runs smoothly.
You’ll work closely with both founders across product, operations, commercial, marketing, and project management — learning what it really takes to scale a fast-moving, modern consumer brand.
⚙️ What You'll Do
Work directly with Anish (reporting line) and partner closely with both founders
Take ownership of projects — scope problems, build simple plans, run point on execution, track progress, and report outcomes
Jump into the most urgent challenge of the day — no task too big or small
Build leverage for the founders — ruthlessly prioritize, anticipate needs, and clear blockers before they surface
Product and research support — customer feedback synthesis, product documentation, assisting with product team workload
Support commercial and marketing work — especially influencer outreach and management
Strengthen operations — create and improve lightweight processes, checklists, and dashboards
Act as an executive assistant to the founders — coordinate meetings, offsites, prep, and follow-ups
🧠 What We’re Looking For
Experience
2+ years in a fast-paced environment such as startups, consulting, venture, EA, or generalist experience
Demonstrated ownership of projects with measurable outcomes
Excellent written communication and slide/doc hygiene
Confident with spreadsheets and slides, from analysis to storytelling
Clear, concise communication
Strong organization and time management across multiple stakeholders
High proficiency with modern tools (Notion, Google Suite, spreadsheets, basic analytics)
Attributes We Value
Ambitious and hungry to learn — you want a front-row seat to building an incredible brand
Proactive problem-solver who spots gaps and closes them without being asked
Bias to action and high standards
Structured thinker who communicates clearly and concisely
Flexible and adaptable — context-switching is a superpower, not a stressor
Low-ego team player comfortable doing both high-leverage and hands-on tasks
Resourceful, curious, and proactive in finding answers
Collaborative, with the independence to run projects end-to-end
Interest in design, consumer products, or brand building
🏆 What Success Looks Like
The founders’ time is focused on the highest-value work
Projects land on time with clear owners, risks, and updates
Meetings start prepared and end with crisp decisions and next steps
Company rhythm improves through reliable cadences and documentation
💡 Why Loka?
Work shoulder-to-shoulder with two founders who’ve launched and scaled companies before
Build a broad skill set across marketing, operations, commercial, product, and project management
Accelerate your career — this is a hands-on role in entrepreneurship
Be part of a mission-driven brand bringing South Asian heritage to the global stage
Reporting Line
Reports to: Anish Shonpal, Co-founder
Works closely with: Both founders across day-to-day execution and strategic projects
If variety energises you, responsibility motivates you, and you want to learn what it really takes to build a modern consumer brand — we’d love to hear from you.
