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The Company:
Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personalization, helping brands transform their relationships with customers. As the trusted partner behind the world's most recognized brands, including Air New Zealand, Chipotle, Hiscox, KFC, Kraft Heinz, The Atlantic, and more. Marigold delivers relevant brand experiences that cut through the noise and drive real impact. Marigold was born through a merger of industry-leading marketing platforms Cheetah Digital, Sailthru, Selligent, Liveclicker, Emma, and Campaign Monitor, and powers billions of customer interactions annually.
The role:
Reporting to the Director of Field Marketing in EMEA, the Field Marketing Manager will be responsible for planning and executing integrated regional campaigns that generate pipeline, accelerate opportunities, and support sales goals in the UK and Nordics regions. You’ll serve as the connective tissue between marketing and sales in your region, ensuring that our brand shows up in the right places with the right messages to drive impact. This is a high-visibility, highly cross-functional role, working closely with product marketing, customer marketing, events, BDRs, and sales leadership.
What you’ll do:
Partner closely with regional sales teams to understand market dynamics and develop field marketing plans that align to revenue goals
Own end-to-end execution of regional campaigns, including in-person events, digital programs, ABM tactics, and partner activations
Localize global campaign themes to fit regional buyer needs, market maturity, and cultural context
Work with the BDR team to create regional follow-up strategies and support pipeline acceleration plays
Collaborate with demand generation to align regional efforts with broader campaigns and performance metrics
Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, and engagement
Represent marketing in regional pipeline and forecast calls, sharing insights and uncovering opportunities to drive momentum
Ideal qualifications:
3–5 years of experience in field marketing, demand generation, or regional campaign management in B2B SaaS
Exceptional command of English, both written and verbal, at a native or near-native level is required
Strong project management skills and ability to run multiple campaigns at once with tight timelines
Strong skills in planning and hands-on execution of regional plans best fit local needs
Proven success working cross-functionally with sales, product marketing, and BDRs
Experience with Salesforce and marketing tools like Hubspot, 6Sense, Demandbase or similar
Analytical mindset with a passion for measuring what works and optimizing for results
Creative thinker who knows how to bring a brand to life through field programs
Nice to have:
Experience in the martech space
Strong knowledge of the UK&I and Nordics markets, vendors, third-party media, industry events and organizations
Located in the Greater London area with the ability to work from the office occasionally
Proficiency in any other European language is a bonus
What we offer:
The competitive salary and benefits you’d expect
Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.
Retirement contributions.
Employee-centric and supportive remote work environment with flexibility.
Support for life events, including paid parental leave.
