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About The Company
At Redpin, our mission is to bring global citizens and businesses together by simplifying life’s most important payments. Our world-class payments network and human-centric customer service touches a vast global community across 15,000+ partners, 235 territories and two flagship brands, Currencies Direct and TorFX. We are reshaping the age-old property market by connecting the dots across the entire ecosystem, from buyers and sellers to legal service firms and title companies to property management, banks and real estate agents.
Our goal is to become the leader in payments and embedded software for international property. We are a diverse team of over 800 employees across 10 offices worldwide, working together to connect the dots for hundreds of thousands of customers around the world. Our B2B and Real Estate solutions are designed to streamline transactions and enhance user experience across the globe.
About the Role
The B2B Marketing Manager plays a central role in building awareness and generating qualified leads among our strategic B2B audiences, including global payroll providers, trade finance providers and enterprise real estate and legal firms. You will develop integrated multi-channel campaigns that speak directly to B2B audiences and work closely with Sales and Product to align messaging, content and channel mix. You will also own ABM activity for high-value accounts and support the refinement of our vertical propositions based on market feedback. The ideal candidate is a commercially driven marketer with strong B2B campaign experience, multi-channel execution skills and a deep understanding of lead generation dynamics in B2B markets.
What you’ll do
- Own and deliver B2B-specific marketing plans targeting decision-makers in key verticals to drive demand and engagement.
- Execute multi-channel campaigns across events and sponsorships, ABM, direct mail, paid media and partner activations
- Support sales enablement through toolkits and collateral aligned to the buyer journey.
- Collaborate with sales and content teams to deliver case studies, thought leadership and lead nurture content.
- Lead strategic marketing partnerships with industry bodies and ensure maximum ROI from sponsorships, events and campaign collaborations.
- Manage B2B performance including reporting on MQLs, campaign impact and conversion rates, feeding into global dashboards.
- Manage B2B marketing budget and ensure spend delivers measurable ROI.
- Continuously test new tactics and channels to improve campaign performance.
- Champion the voice of the market internally, providing insight on trends, competitors and partner needs.
What you’ll need
- 5+ years’ experience in B2B marketing or demand generation, ideally in fintech, SaaS or professional services, with a focus on lead generation
- Proven success developing multi-channel campaigns with a strong ROI focus.
- Strong copywriting and messaging development skills.
- Strong command of ABM, lead nurturing, digital campaigns and offline activation tactics.
- Understanding of consultative sales processes and B2B buyer behaviour.
- Data-driven mindset with strong reporting and analysis capabilities. Proficiency with Salesforce preferred.
- Excellent stakeholder and project management skills.
- Confident communicator with strong written and verbal skills.
Redpin London, England Office
London, United Kingdom, E14 5AA
