For more than 40 years, Accelya has been the industry’s partner for change, simplifying airline financial and commercial processes and empowering the air transport community to take better control of the future. Whether partnering with IATA on industry-wide initiatives or enabling digital transformation to simplify airline processes, Accelya drives the airline industry forward and proudly puts control back in the hands of airlines so they can move further, faster.
Field Marketing Manager- ABM
Windsor, United Kingdom (Hybrid – 2–3 days per week in office)
Role purpose
As the Field Marketing Manager you play a central role in shaping and executing Accelya’s account-based marketing strategy across our most strategic airline customers and priority growth accounts.
Based at our Windsor HQ (2–3 days per week in the office) and reporting to the Field Marketing Director, you will own how we engage named airline accounts globally. You will work closely with Sales, Product, and Field Marketing teams to support deal progression, account expansion, and long-term strategic relationships.
This role combines strategy and execution. You will be able to define the ABM framework, lead priority account programs, and personally drive delivery for a subset of high-value accounts — ensuring ABM activity is focused, measurable, and closely aligned to commercial outcomes.
This role is ideal for a hands-on, fast-moving marketer with SaaS experience and a passion for connecting marketing activity to real outcomes.
Key Responsibilities
Account-Based Marketing strategy
Define and evolve Accelya’s global ABM approach for top-tier and growth airline accounts.
Segment accounts clearly (strategic, growth, opportunity-led) and align programs accordingly.
Translate business priorities into focused, account-specific marketing plans.
Execution of account programs
Lead the planning and execution of ABM programs aligned to active sales opportunities and strategic initiatives. Develop tailored engagement plans based on account priorities, personas, and buying groups. Activate content, events, campaigns, and thought leadership in a way that is relevant to each account.
Sales partnership
Work closely with Client Directors and Sales leadership to align on priorities, timing, and desired outcomes. Support opportunity progression through targeted engagement, not generic campaigns.
Act as a credible marketing partner who understands airline buying dynamics.
Global and regional coordination
Partner with regional marketing teams to ensure global programs land effectively at a local level.
Balance global consistency with flexibility for regional market needs. Coordinate across functions without creating unnecessary process or overhead.
Measurement and optimisation
Define success metrics for ABM activity tied to engagement, pipeline influence, and account progression. Track performance and continuously refine programs based on what works.
Provide clear, concise reporting to marketing and sales leadership.
Success in this role means…
· Strong engagement across named airline accounts with relevant stakeholders.
· Clear evidence of marketing activity supporting opportunity progression.
· Fewer, better-focused programs with higher impact.
· Strong alignment and trust between Marketing and Sales teams.
Qualifications
· 5–8+ years’ experience in B2B marketing, ideally within enterprise SaaS, technology, or complex B2B environments.
· Proven experience delivering ABM or highly targeted account programs.
· Comfortable working directly with Sales and senior stakeholders.
· Experience operating in a global, matrixed organization.
· Commercially minded, structured, and outcome-focused.
What do we offer?
· Opportunity to own global ABM and campaign delivery for a high-growth, private equity–backed SaaS company.
· Hybrid working with 2–3 days per week in our Windsor office.
· A truly global environment - working with teams and customers across the Americas, EMEA, and APAC.
· Open, performance-led culture that rewards clarity, initiative, and pace.
· A chance to make measurable impact on engagement, pipeline, and perception — fast.
About Accelya
Accelya is a leading global software provider to the airline industry, powering 200+ airlines with an open, modular software platform that enables innovative airlines to drive growth, delight customers, and take control of their retailing.
Owned by Vista Equity Partners’ long-term Perennial Fund and with 2,000+ employees across 10 global offices, Accelya is trusted by industry leaders to deliver now and for the future.
Our passenger, cargo, and industry platforms support airline retailing from Offer to Settlement, both above and below the wing. Partnering with AWS, Accelya combines cloud-native innovation and deep industry expertise to help airlines modernise and thrive.
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