Expertise and Innovation (E&I) Analytics Manager

Posted 23 Hours Ago
Be an Early Applicant
London, Greater London, England
Mid level
AdTech • Marketing Tech
The Role
The Expertise and Innovation (E&I) Analytics Manager oversees web analytics deployment, reporting, and activation of data on digital assets. Responsibilities include stakeholder engagement for analytics projects, delivering solutions, conducting training, and supporting business development efforts in analytics solutions.
Summary Generated by Built In

Description

Description

The role of the Expertise and Innovation (E&I) Analytics Manager is to be a subject matter expert in all things related to web analytics deployment and practice, from reporting to activation of the data primarily on owned digital assets (website, mobile apps, CRM).

As part of the fifty-five Expertise and Innovation division, you will work with both our engineers (front-end & cloud) and our consulting team, particularly in the context of solution design, prototyping and methodology design & delivery.

This role is responsible for:

Delivery

  • Being the primary stakeholder for analytics & martech deployment projects
    • Evaluation of business & technical requirements
    • Measurement plan creation
    • Supervision of delivery
  • Supporting the technical solution design for data consulting projects
    • Use case definition
    • Architecture design
    • Regulatory compliance
    • Solution deployment

Expertise

  • Researching advances in analytics, martech and adtech world & keeping the team up to date
  • Designing & delivering internal and external training sessions
  • Ensuring best-practice deployment by setting and facilitating the use of 55 frameworks

Business Development

  • Acting as a pre-sales engineer for enterprise-level data consulting projects
  • Supporting business development for proprietary & licenced (primarily Google Analytics 360) analytics solutions

Requirements

  • 3-5 years technical Analytics & Insights experience
  • Hands-on experience in end-to-end web & app analytics deployment
    • Familiarity with front-end programming languages (JavaScript) is required
    • Familiarity with tag management systems (GTM, Tealium) is required
    • Enterprise-level Google Analytics 360 deployment experience is required
    • Familiarity with another Web Analytics tool (e.g. Adobe Analytics, Piwik Pro) is desirable
    • Familiarity with App tracking implementations is desirable
  • Knowledge of reporting automation solutions
    • Having designed, created and automated at least one set of reporting
    • Experience in developing API-based solutions is desirable
    • Experience using Google Cloud Platform and SQL & Python is desirable
  • Interest in problem solving and finding new solutions
  • Good understanding of tech & digital industry
    • Familiarity with modern audience management tools (such as CDPs) is desirable

If this sounds like you, please get in touch! We look forward to meeting you.

In return, we are pleased to offer you the following benefits:

  • Being part of a multicultural, dynamic and fast-growing team
  • Continuous (and certified) training on the digital ecosystem and technologies (initial training for all new employees, followed by recurring training sessions)
  • Homeworking allowance
  • Private medical coverage through AXA
  • Transport for London travel card allowance
  • The flexibility to work remotely for part of the week
  • 25 days holiday per year, in addition to UK bank and public holidays
  • Company pension plan
  • Company-sponsored sporting and social activities
  • Cyclescheme

fifty-five encourages diversity and is committed to guaranteeing equal treatment of all applications, regardless of gender, age, origin, sexual orientation, state of health or political or religious opinion.

About 55

Part of the Brandtech Group (formerly You & Mr Jones), fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris with offices in London, Hong Kong, New York and Shanghai, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.

Top Skills

JavaScript
Python
SQL
The Company
HQ: New York, NY
507 Employees
On-site Workplace
Year Founded: 2010

What We Do

fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.

Our team has mastered a rare combination of consulting, technical skills and marketing understanding to offer high value data-based services to its clients.

Headquartered in Paris, with deep European roots, we operate across 3 time zones from our 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York.

We're hiring! Please visit our website to have a look at our job openings:
https://www.fifty-five.com/carreer

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