Experimentation Specialist

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our Mission –  we are building the worlds most admired and compelling brand ecosystem

Our Purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

As an Experimentation Specialist, you will be part of a team dedicated to improving decision making through experimentation across the business. Reporting to the Senior Experimentation Manager, this role focuses on strengthening experimentation thinking, defining goals and measures of success, and supporting teams to use experimentation as a learning and decision-making tool regardless of channel, platform, or execution method.

This role goes beyond classic on-site optimisation. You will help teams frame problems, define success metrics, interpret results, and embed experimentation into their ways of working across Product, Trade, Personalisation, Content, and Marketing.

Responsibilities

• Act as an advocate for experimentation at Frasers Group, supporting the Senior Experimentation Manager in developing a strong experimentation culture and decision-making mindset.
• Support experimentation programmes and roadmaps by working with cross-functional teams to identify meaningful learning opportunities aligned to business objectives.
• Help teams define clear goals, success measures, and hypotheses to ensure experimentation activity is focused on learning and impact rather than output.
• Provide guidance on experimentation best practices, supporting teams through ideation, design, execution, and interpretation of results.
• Support experimentation activity across multiple channels and platforms, not limited to on-site optimisation or CRO.
• Partner with Product, Analytics, and Technology teams to translate business questions into effective experimentation approaches.
• Support analysis and interpretation of experiment results, helping teams draw clear, actionable insights.
• Present insights and learnings to stakeholders in a clear and structured way, supporting confident decision making.
• Support multiple experimentation initiatives in a fast-paced environment, maintaining quality and consistency.

Qualifications

• Experience working in experimentation, analytics, optimisation, or related digital roles.
• Experience using experimentation platforms such as Optimizely, AB Tasty, Monetate, or Dynamic Yield.
• Strong understanding of experimentation principles, hypothesis-led thinking, and measurement.
• Good analytical skills with experience using tools such as Google Analytics, Adobe Analytics, or ContentSquare.
• Comfortable working with metrics and measures of success across different channels and initiatives.
• Strong communication and stakeholder management skills.
• Ability to interpret experiment results and communicate implications clearly.
• Experience in eCommerce or digital product environments is desirable.
• Knowledge of HTML, JavaScript, or CSS is advantageous but not required.
• Valid working rights for EMEA countries.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.