Experimentation Specialist - Digital Marketing

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission- we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As a Digital Marketing Experimentation Specialist you will be part of a team that is dedicated to driving growth in the digital channel. Collaborating closely with the Experimentation Lead to extend a culture of testing to Digital Marketing. Working alongside various departments within Digital Marketing, you will identify opportunities for improvement that align with the company's overall objectives, providing guidance and support on best practices throughout. Additionally, you'll contribute to enhancing the experimentation platform by suggesting testing concepts, such as causal influence and incrementality testing, to improve our effectiveness. Acting as an evangelist for experimentation within the digital marketing space, you'll bridge our experimentation methodologies with digital marketing practices.

Job Description

• Be an evangelist for experimentation at Frasers Group and support the Experimentation Lead in cultivating a culture of experimentation.
• Collaborate with stakeholders to shape experimentation roadmaps aligned with business objectives.
• Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process, from ideation to result interpretation.
• Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks, to embed a culture of experimentation.
• Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies aligned with business goals.
• Understand and articulate concepts of causal influence and incrementality testing, providing guidance on their application within digital marketing strategies.
• Support the analytics team in analysing and interpreting complex experiments, providing insights to drive decision-making.
• Present data and insights to stakeholders in a clear, concise, and actionable manner.
• Cultivate strong relationships with cross-functional teams and key stakeholders to facilitate collaboration and alignment.
• Manage multiple experimentation projects concurrently in a dynamic, fast-paced environment, ensuring timely delivery and high-quality outcomes.

Qualifications

• 2+ years’ experience within a Marketing / Experimentation role.
• Demonstrable experience in understanding the key principles of experimentation within Digital Marketing – particularly causal influence and incrementality testing.
• Comprehensive understanding and experience of key elements that impact on-site KPIs.
• Experience in planning, executing, and delivering experiments.
• Strong analytical skills with practical knowledge of analytics packages such as Google Analytics, Adobe Analytics, and ContentSquare.
• Effective time-management and organisational skills, with the ability to handle multiple tasks in a fast-paced environment.
• Possesses critical thinking skills and adeptness at problem-solving.
• Keen attention to detail and design.
• Proficient in stakeholder management, with strong interpersonal and communication skills.
• Driven and motivated to be part of an Experimentation team that adapts, develops, and grows through continuous feedback and improvement, with a strong drive to contribute to the wider experimentation industry.
• Experience in the eCommerce industry is desired.
• Valid working rights for EMEA countries.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.