Executive, Social

1631 - Executive, Social

Role Summary and Impact

Wavemaker:

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Paid Social Account Executive plays a key role in the day‑to‑day activation and optimisation of paid social campaigns across WPP Media clients. This is an entry‑level to early‑career role designed for someone developing a strong foundation in social platform activation, performance analysis, and client service.

• Support the setup, activation, and day‑to‑day management of paid social campaigns across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, LinkedIn, and X, depending on client requirements.
• Monitor campaign performance and delivery daily, ensuring budgets, pacing, and KPIs are on track.
• Implement optimisations under guidance from senior team members, including audience refinements, creative rotations, and budget adjustments.
• Ensure all activity follows platform best practice and WPP Media governance standards.

• Support the creation of weekly, monthly, and ad‑hoc performance reports for clients, clearly explaining results and trends.
• Analyse campaign performance data to identify insights, learnings, and optimisation opportunities.
• Maintain accurate campaign documentation, trackers, and performance logs.

• Assist Account Managers in responding to client requests and day‑to‑day communications.
• Prepare slides, performance summaries, and materials for client calls and status meetings.
• Work closely with planning, creative, data, and analytics teams to ensure smooth campaign delivery.
• Build strong internal relationships and demonstrate proactive ownership of assigned tasks.

• Actively engage in WPP Media training programmes, platform certifications, and Social Excellence initiatives.
• Stay up to date with industry trends, platform updates, and emerging social formats.

• Experience in paid social, digital media, or a relevant marketing role (agency experience preferred but not essential).
• Strong interest in social media platforms and digital advertising.
• High attention to detail with excellent organisational skills.
• Confident with numbers and performance data; comfortable working in Excel and PowerPoint/Google Slides.
• Strong communication skills and a collaborative mindset.

• Hands‑on experience with Meta Ads Manager, TikTok Ads Manager, or other paid social platforms.
• Experience supporting performance reporting or optimisation.
• Platform certifications (Meta, TikTok, etc.) or willingness to work towards them.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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