EO Head of Media Efficiency

Position Summary

Why join our team?
At Samsung Electronics Europe, you will be part of a dynamic and innovative environment where your ideas will shape the future of technology and digital transformation. As a globally recognised leader in electronics and innovation, we are on a journey to deliver premium experiences to our consumers across our multi-touchpoint ecosystem.
The Head of Media Efficiency is responsible for helping the European region deliver against Samsung’s vision of a consolidated and standardized global media investment approach.
The role is responsible for supporting the global drive towards improving media efficiency and delivering a premium customer experience at every touchpoint. This role serves as a central point of contact for media across Europe, working with partners globally, regionally, and locally.
This is a unique opportunity to lead ground breaking initiatives, collaborate with top tier professionals, and advance your career in a culture of excellence, creativity, and inclusion.

Role and Responsibilities

Your key responsibilities

Media Efficiency Leadership

• Regional Lead for Media Efficiency

  • Act as the primary point of contact for media efficiency across Europe, ensuring all subsidiaries deliver against global media efficiency targets while driving regional optimisation strategies.

• Strategic Governance & Performance Monitoring

  • Develop and implement efficiency driven processes for digital and traditional media channels, including ATL, OOH, Radio, and Print.

  • Analyse performance trends across subsidiaries to identify underperformance, uncover root causes, and implement data driven improvement strategies at regional and subsidiary levels.

• Global Media Performance Dashboard (GMPD) Development & Enhancement

  • Support the development of the global media performance dashboard (GMPD) by facilitating data validation, access management, and requirements gathering.

  • Influence the GMPD enhancement roadmap, ensuring European needs are incorporated into global media efficiency tracking.

• Media Efficiency KPIs & Benchmarking

  • Implement standardised media KPI and measurements for the European region, ensuring alignment with Samsung’s business objectives.

  • Coordinate the implementation of strategic suggestions, monitor progress and measurable improvements.

• Communication & Senior Stakeholder Engagement

  • Provide regular performance reports and subsidiary insights to senior management, including subsidiary presidents, highlighting key actions and progress.

  • Lead the European media efficiency narrative, influencing global media strategy and advocating for the Europe’s needs at HQ level.

Process Innovation & Efficiency Optimisation

• Develop Scalable & Automated Processes

  • Identify inefficiencies in media buying, reporting, and optimisation workflows, streamlining operations to improve speed, accuracy, and effectiveness.

  • Lead automation initiatives that enhance campaign planning, performance tracking, budget allocation, and optimisation.

• Standardise & Scale Best Practices Across Europe

  • Implement consistent media efficiency frameworks across all European subsidiaries, ensuring standard methodologies are coordinated into daily operations.

  • Develop media planning and execution playbooks to ensure alignment between subsidiaries, European Office, and HQ.

• Drive Innovation in Measurement & Attribution

  • Implement advanced attribution models and incrementality testing to improve access to media performance and return on investment.

  • Collaborate with data and analytics teams to develop measurement frameworks that support real-time decision-making.

• Optimise Budgeting & Media Investment

  • Introduce AI driven forecasting models and predictive analytics to improve budget allocation and return on investment.

  • Lead the implementation of performance based media buying approaches, ensuring swift investment decisions based on real time performance insights.

Media Partner Management

• Maximise Strategic Partnerships

  • Work closely with key global and regional media partners, including Google, Meta, and others.

  • Ensure partners drive innovation and business growth through tailored partnerships and pilot programs.

  • Ensure our partners deliver effective media buying practices and premium customer experiences at every touchpoint.

  • Hold partners accountable for delivering measurable results that align with Samsung’s business goals.

• Global Digital Deals (GDD) Optimisation

  • Support the European media team in maximising value from GDD (Global Digital Deals), governing and influencing $174M in investments (including Nordics, Italy, and Portugal).

  • Ensure spend is aligned with business priorities, optimising investment in high value pilots and initiatives.

Supplier & Agency Management

• Optimise Multi Vendor Media Operations: Work within a complex, multi agency ecosystem, managing key agencies and delivery partners such as Starcom, Mindshare, Cheil, and SDSE.

• Performance Oversight & Accountability

  • Ensure media agencies deliver maximum value and efficiency through rigorous performance tracking and governance.

  • Identify areas for optimisation, develop action plans, and monitor progress, ensuring agencies continuously improve and align with Samsung’s strategic goals.

Stakeholder Management

• Lead Media Efficiency Initiatives Across the Europe

  • Drive collaboration across Brand Marketing, D2C, PR, CMI, and Planning, ensuring cross functional alignment on media efficiency strategies.

• Executive Level Engagement

  • Communicate progress, improvement plans, and central initiatives to subsidiary senior management, ensuring agreement and execution.

  • Act as the primary link between European subsidiaries and HQ on media efficiency topics, advocating for regional priorities and aligning local execution with global mandates.

• Global & Regional Influence

  • Represent the European region in global media forums, ensuring Samsung’s global media efficiency strategy reflects the Europe’s unique challenges and opportunities.

What we need for this role

To be successful, you will possess the following skills and attributes:

• A blend of strategic, analytical, and technical strengths, with a strong focus on delivery and the ability to influence collaborators

• Strategic problem solver with a proven ability to develop and implement strategies across all paid media channels

• Working knowledge of ATL media planning and buying across all paid media channels including traditional and digital.

• Working knowledge of paid media adtech including Google Marketing Cloud (GA360, GA4, Looker, DV360, Google Ads), Meta, TikTok, Snapchat, Linked In, Pinterest, X, feed integration solutions (eg Intelligent Reach).

• Data-driven approach with expertise in bringing to bear customer insights for decision-making.

• Outstanding abilities in communication and collaboration, with the capacity to influence customers at all levels.

• Strong leadership skills with the ability to inspire and manage cross-functional teams.

• Innovative and adaptable, with a passion for driving continuous improvement.

• Implemented European-wide data-driven, multi-touchpoint marketing plans across digital channels to drive Acquisition, Retention & Loyalty

• Strong background in collaborating with regional teams and aligning local and global objectives.

• Strong agency / team management skills; comfortable leading multi-cultural teams, providing both strategic and hands-on operational feedback and evidence of getting results.

• Experience in media auditing is beneficial but not essential.

• Experience in the consumer electronics or retail industry.

• Proficiency in data analytics platforms and tools.

• Dynamic and adaptable mind-set to thrive in a fast-paced, evolving environment.

• Strong problem-solving skills and resilience to navigate complex challenges.

What does success look like?

• Ensure all of European region delivers against global media effectiveness KPIs.

• Deliver meaningful savings for media investment for reinvestment into other media initiatives.

• Build strong partnerships with European subsidiaries, ensuring alignment and effective execution of strategies.

• Position Samsung as a leader in media through driving best in class media buying techniques and delivery.

The interview process

• 30 min initial interview with media team

• If successful, follow up interview with media lead, likely supported by a task.

Skills and Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week

• Bonus scheme linked to individual, team and company performance

• Car allowance

• Pension contribution

• Three volunteering days each year

• Holiday - 25 days plus bank holidays and an additional day off for your birthday

• Access to discounts on a wide range of Samsung products

• Access to a discount shopping portal

• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency

• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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