Engagement Lead

Company Description

At Publicis Groupe, we believe that a positive change in customer experience along the entire purchase path is the driving force behind business development. We transform business and give our Talents the opportunity to transform their professional experience. Publicis Groupe is the highest rated advertising holding company in the world and a global leader in marketing, communication and digital transformation. We are changing the advertising business through technology, data and creativity, which has always been the center of all our activities. In Poland, Publicis Groupe employs over 1,800 experts. The organization operates in the "Power of One" model, which integrates and develops various Group's expertise for enhancing the business value for the current and future Clients. On the Polish market, within the Publicis Groupe, there are well-known and recognized local and international marketing agencies, concentrated in the areas of competence: Creative (Saatchi & Saatchi, Publicis, Leo Burnett, LiquidThread), Media (Starcom, Zenith, Spark Foundry, Performics), Influence ( MSL, Publicis Consultants), Publicis Commerce, Publicis Production (Prodigious), Yotta (consulting and implementations in the area of data and technology) and specialist departments such as Investment. Polish Commerce and Production experts co-create the regional Publicis Le Pont platform, operating in the Czech Republic, Hungary and Poland.

Job Description

We are looking for an experienced Engagement Lead for a 6-month project assignment to work as part of a client-side team that is leading an exciting program to change the way that all marketing content gets produced, using AI.

The team is looking at how to anticipate food trends, produce delicious food content more rapidly using a wide range of sources including GenAI, track performance and optimise what is produced. 

We are looking for someone with a background in digital marketing, with experience of the impact of creative technology. They need to be a great written and verbal communicator, and an evangelist for the potential of GenAI, with a strong bias for action. This role would suit an account director, with some program management experience, or a Program manager with excellent communication skills.

Reporting directly into the our client, the Global Digital Director of the business unit, this role will plan and lead the communication of the program to all stakeholders, from the marketing steerco to the individual local market teams that they are partnering with. This is a combination of tracking progress, exciting them with the potential of what can be achieved, and leading the process of change management. 

Experience of the food or drink category would be preferred, but not essential.

Key Responsibilities:

• Stakeholder and change management: driving the communication and adoption of a new approach to content production.
• Creating and delivering engaging and informative presentations to partners, internal stakeholders, company steerco’s.
• Designing a delivering the communication plan for the program, including internal video production.
• Identifying areas of underperformance / weakness and owning the solution development (either with team members or escalating).
• Own at least 2 x market relationships / modules.
• Prepare a roll-out plan for markets and manage the governance.

Qualifications

• Min. 7 years' experience in account or project management.
• Excellent written and verbal communication skills, as well as the ability to manage a program plan.
• Willingness to work as part of a globally distributed client team (UK/NL).
• Working with teams around the world with English as the common language.
• Passion for all things AI and Gen AI.

Additional Information

We offer the following:

• Opportunity to develop in a stable company with an established position in the market.
• Extensive range of online training courses in cooperation with reputable market partners.
• Opportunity to participate in international and local development projects and programmes.
• International working environment.
• Attractive package of non-wage benefits (medical care, the Nais benefit platform, recreation allowance, access to a platform for learning foreign languages, access to the Marcel international training platform, etc.).
• High working flexibility (we work in a hybrid model, with predominance of home office).
• Work Your World – opportunity to work from any place in the world for 6 weeks a year and access to the Home Swap Home internal platform.
• Friendly and casual working atmosphere in a close-knit team filled with positive energy.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.

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