Enablement Associate Director

ANNALECT EMEA JOB DESCRIPTION  

ENABLEMENT Associate Director 

Annalect is the data, technology, and analytics division of Omnicom. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands.   

We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni. Omni has over 20,000 active users and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data driven marketing.  

Our team of Annalectuals is growing rapidly and are based in over 80 countries around the globe, supported by global and regional team hubs in NY, London,  Singapore, Gurgaon, Bangalore, and Hyderabad. The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.  

ROLE SUMMARY:  

Drive platform adoption by Agency teams across Omnicom Agencies in the region on our priority clients both directly and by working closely with local market Enablement teams 

KEY RESPONSIBILITIES: 

• Deliver strategic consultation to agency client teams, advising agencies on best practices and how to best leverage our tools to enable better outcomes for their clients 

• Drive thought leadership leveraging Annalect data and technology including Omni, Omnicom’s marketing orchestration platform 

• Support Annalect growth & platform monetisation including new client setup, new business presentation, customization, and product roll-out and adoption 

• Assist in driving product road mapping, product evolution, and innovation, considering agency and client needs​  

• Work closely with Enablement team and Learning & Development team to set trainings and L&D agenda for agencies​  

• Participate in ideation sessions for customization and future innovation​  

• Support Omnicom vision of embedding the data platform with our agency users on priority clients by enabling them to drive value from the platform by: 

• Sharing key relevant developments and case studies from other clients 

• Offering support when required to illustrate relevant use cases 

• Foster and maintain relationships with EMEA Enablement teams by building community and helping them overcome any blockers they are seeing in market with platform usage and customization 

• Gathering feedback and be the voice of Omnicom Agencies in the EMEA region to work with Annalect global Product and L&D team on enhancements to Omni and training initiatives 

Additionally, individual objectives are agreed and reviewed on a quarterly basis (as a minimum frequency).   

IDEAL CANDIDATE 

• An understanding of some of the following: marketing technology, behavioural data, data analytics, audience creation techniques, media strategy, media investment, digital media, dynamic creative, campaign measurement, product design – all things connected to using data and technology to create better marketing outcomes 

• Hands-on experience with a marketing technology or media product 

• Hands-on experience with training or demo’ing online products is a bonus 

• Cross-channel planning knowledge and/or experience with investment and channel planning tools 

• Ability to problem-solve and exercise independent decision-making 
• Ability to clearly explain complex ideas to various audiences with differing levels of technical expertise 

EXPERIENCE 

• 5-8 years of experience at with media agency, marketing analytics firm, or in a quantitative, data-driven field  

• Experience working across multiple countries or audiences; particularly client-facing roles 

• Bachelor’s degree or above in marketing, media, English, social sciences or business-related fields  

• Excellent communication and presentation skills are a must 
• Strong leader who can demonstrate problem-solving and independent decision-making 

YOU WOULD BE A GREAT FIT IF: 

• You are excited about working for a young, high-growth company where things are changing every day. In fact, you thrive in environments where there is ambiguity, no matter how chaotic the circumstances, you know how to handle a lot of moving parts without getting overwhelmed and you enjoy bringing a sense of order and process to that chaos.  

• You are always curious and always eager to better understand, to expand your knowledge and encouraging that knowledge with others.  
• You are not afraid of technology and will enjoy digging into the work, you follow through on every responsibility and are willing to seek out the unspoken expectations.  You understand that delegating does not mean shirking but supporting those you are relying and trusting on to help handle that work.  
• You write and speak eloquently, with a focus on efficiency and intention 

FLEXIBLE WORKING  

We are committed to supporting and helping Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.  

We believe flexible & hybrid working can increases individual motivation, improves performance and productivity, and reduces stress as well as helping manage wellbeing generally. We will work with you to implement the best flexible working solution for you without compromising team performance and client delivery.  

DIVERSITY  

At Annalect, we are focused on equality and believe deeply in diversity & inclusion of race, gender, sexual orientation, religion, ethnicity, national origin and all the other fascinating characteristics that make us different.  

We welcome remarkable people from a broad range of backgrounds who bring their diverse attitudes, opinions, and beliefs into a culture where you are treated with respect and can be comfortable at work just being you. Embracing our differences results in a stimulating and inspiring environment will lead to everyone viewing the world, our work and each other with fresh eyes. 

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with a member of the Annalect People team.