ServiceNow Logo

ServiceNow

EMEA Workflow Go-To-Market Leader: Customer Workflow BDM

Posted 8 Days Ago
Be an Early Applicant
Hybrid
Amsterdam
Senior level
Hybrid
Amsterdam
Senior level
The EMEA Workflow Go-To-Market Leader will drive market success for ServiceNow's Customer Workflow product suites. Responsibilities include developing GTM strategies, managing sales programs, growing sales capabilities, and collaborating with cross-functional teams to build pipelines and capture market opportunities. The role also involves representing the product portfolio in customer events and making data-driven adjustments for business growth.
The summary above was generated by AI

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
EMEA Workflow Go-To-Market Leader: Customer Workflow BDM
What you get to do in this role:
As the EMEA Area Vice President Customer Workflow GTM Business Development Manager you will be responsible for driving market success across ServiceNow's Customer Workflow product suites. Key focus areas will include driving the workflow growth strategy, expanding solution sales specialist capabilities and shaping cross-functional ecosystem activities to build pipeline and capture market opportunities. You will support solution market development, demand generation, and field enablement for the Customer Workflow portfolio of capabilities.
This leadership position comes with the opportunity to play a pivotal role in growing the business and driving lasting impact for the organization. The ideal candidate is a proven sales leader, expert at partnering with global and product leadership to build & grow business, a superb relationship builder, and an intellectually curious individual who can develop trust with senior leaders and stakeholders across the organization. The candidate must be able to combine GTM expertise, product/market knowledge and sales GTM excellence to drive action and deliver results.
What you get to do as a Geo Workflow Sales Leader:

  • Build GTM strategies and programs in partnership with WF/BU & cross-functional business partners including marketing, partner, digital sales, core field sales, solution specialists and solution consulting.
  • Creation of business development strategies in partnership with Geo leadership to build healthy pipeline coverage and drive growth & innovation.
  • Own the multi-quarter business performance view, continuously track & monitor key metrics to ensure success, recommend course correction & success initiatives.
  • Be the WF sales evangelist; actively represent the portfolio in large scale 1:Many customer and partner facing events and 1:1 executive briefing.
  • Bridge market insights and intelligence to shape product pricing & packaging for GTM success. Inform the BU roadmap based on customer & market insights.
  • Partner closely with Major Area-aligned solution sales specialist teams to help them adopt and execute WF strategies, programs, plays and activities.
  • Be the GTM voice for the Workflow in GTM plans, business reviews and, in general, represent the workflow from a sales perspective.
  • Foster and grow the workflow specialist community and culture; define enablement priorities, expand domain expertise, ensure competitive readiness.
  • Provide expert consultation in long-range and annual planning efforts including growth objectives, prioritization, enablement needs, workflow specialist sales compensation approaches, and other sales critical success activities.
  • Proactively collaborate with the GPC organization to develop GTM partners to deliver on workflow growth objectives.
  • Develop Multi-Workflow strategies in partnership with Geo WF Leader peers and product leaders.
  • Plan construction and targeting, co-ordination with marketing on required events.
  • Creation of thought leadership content, in conjunction with BU and marketing.
  • Providing enablement for scaling, in conjunction with Ops and Partner orgs; and
  • Conducting an aggregation of forecasting at a global level.


Qualifications
Qualifications
To be successful in this role, we need someone who has:

  • 10+ years' experience in sales, business development and GTM strategy
  • Proven enterprise software sales experience in a large, global matrixed sales organization. Experience in a specialist sales organization preferred.
  • Demonstrated success partnering with senior product leaders to build and grow businesses spanning a multi-BU product portfolio.
  • Deep sales, market and product knowledge relating to the Customer Workflow business; selling solutions to scale customer operations and improve end-customer experience.
  • Outstanding communication skills, ability to influence at all levels of the company.
  • Experience developing and running sales programs and strategies from inception to completion.


Experience presenting to large internal and external audiences including customer & partner events.

  • Understanding of customer buying preferences, market dynamics and key drivers with ability to crafty and align sales GTM strategies accordingly.
  • A consistent track record of sales excellence; meeting and exceeding team quotas
  • Superior knowledge and demonstrated skills of sales techniques, customer interaction, customers relations.
  • Strong forecasting and reporting capabilities with solid understanding of key financial metrics, ROI assessment and market insights analysis for near-term and long-term health of the business.
  • A proven and consistent track record selling to large enterprise level customers and established relationship at the C-suite level.
  • Strong organization, communication, teamwork, presentation, problem solving and time management skills.
  • Experience inspiring global, matrixed teams to share and follow defined best practices.
  • A self-starter with a "win as a team" approach
  • International experience is a plus.
  • Strong fluency in English is required; additional languages are a plus.


Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.

ServiceNow London, England Office

8 Salisbury Square, 6th Floor , London, United Kingdom, EC4Y 8BB

ServiceNow Staines, England Office

Strata Building, 1 Bridge Street, Ground Floor and First Floor , Staines, United Kingdom, TW18 4TP

Similar Jobs at ServiceNow

Be an Early Applicant
An Hour Ago
Amsterdam, NLD
Hybrid
26,000 Employees
Expert/Leader
26,000 Employees
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The role leads the Customer Excellence Group for a major area, ensuring customer satisfaction, fostering relationships, and driving growth through strategic planning and operational execution. Responsibilities include aligning success across teams, building C-level relationships, and managing key business metrics to enhance the customer experience.
Be an Early Applicant
8 Days Ago
Amsterdam, NLD
Hybrid
26,000 Employees
Senior level
26,000 Employees
Senior level
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The EMEA Workflow Go-To-Market Leader will drive market success for ServiceNow's Employee Workflow products. This role involves developing and executing go-to-market strategies, building a pipeline for growth, collaborating across functions, and providing sales enablement. The leader will represent the portfolio at various events and shape product pricing based on market insights.
Be an Early Applicant
9 Days Ago
Amsterdam, NLD
Hybrid
26,000 Employees
Expert/Leader
26,000 Employees
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The AVP will drive long-term revenue growth and profitability for ServiceNow by leading strategic transactions across EMEA, APAC, and Japan, managing a team to develop deal strategies and engaging with senior leadership to execute large, complex deals.

What you need to know about the London Tech Scene

London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account