The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
Who we are:
Our Performance Marketing team is powering business acquisition and driving
growth for The Trade Desk. We partner hand-in-hand with the Commercial team
to support lead generation, pipeline development, and sales conversion objectives. Our goal is to connect the world’s most ambitious marketers with the most innovative technology in media buying to drive the growth of their businesses.
This role requires expertise in sale lead pipeline analytics, performance marketing tactics, lead generation
activities, and Salesforce workflows. You will be trusted to own key tactics
with select Commercial leaders that drive measurable impact.
This individual is highly data-driven and thrives at the intersection of strategy and execution. They combine analytical rigor with a passion for experimentation, uncovering meaningful insights from complex data to drive decision-making and innovation
What You’ll Do
- Develop and own our annual performance marketing GTM strategy,
including vision, objectives, activation plans, and a measurement strategy
for business expansion. - This plan will cover conversion campaign planning, and partner integrations across the EMEA business, with a specific focus on Growth targets and categories.
- Partner directly with new business BD team to drive acquisition goals and apply a performance mindset to marketing’s partnership with BD.
- Act with urgency to deliver new business value to accomplish our ambitious growth goals.
- Lead Salesforce workflows that connect Commercial teams with new business opportunities, specifically the hand-off of MQLs.
- Deep-dive into funnel metrics to diagnose issues, identify opportunities and guide strategic decisions
- Develop standardized communications with clear insights about lead source, direction for BD, and next steps to build regular Salesforce habits across teams.
- Partner with internal teams on trainings and process to streamline Salesforce collaboration.
- Manage the creation and active maintenance of Ideal Customer Profiles (ICPs) for our key audiences.
- Develop regular, templatized reporting on progress towards company acquisition goals, in partnership with Marketing Analytics team.
- Build strong relationships with cross-functional stakeholders, including but not limited to Digital Marketing, Brand Marketing, Editorial, Business Development, Marketing Operations, Analytics, Revenue Operations, and Commercial Training
Who You Are
- Proven years of experience in brand marketing, performance
marketing, or related roles, ideally with exposure to the ad tech, media, or
data partnership ecosystems. - Strong understanding of SaaS funnels, LTV/CAC, conversion mechanics and growth levers
- You’re a strategic storyteller who can translate complex concepts into clear, compelling narratives tailored for diverse audiences.
- You bring a strong balance of analytical, creative, and operational thinking.
- You’re comfortable designing structure within uncertainty, building clarity and process where there hasn’t been before.
- You have a collaborative mindset and thrive in cross-functional environments.
- You have a history of building effective collaborative relationships with senior BD counterparts.
- You’re comfortable managing multiple projects and workstreams with a high level of autonomy and ownership.
- You are curious, creative, and motivated to grow with a dynamic team.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.
