EMEA Influencer Lead / Director
About VaynerMedia
We are VaynerMedia — a contemporary global creative and media agency built for the now. Born in social, we’ve evolved into a full-service offering, driven by a passion for big ideas that connect and create meaningful change for our clients’ businesses.
Independently owned and founded in 2009, we have offices in London, Amsterdam, New York, Los Angeles, Singapore, Tokyo, Sydney, Bangkok, Kuala Lumpur, and Mexico City. Our work has been recognized by Cannes Lions, the Clios, D&AD, and The Webby Awards, among others.
Culture is at the core of everything we do, and empathy is how we build it. VaynerMedia EMEA brings together a world-class mix of diverse backgrounds, collaborating to deliver innovative, creative, and strategic solutions centered around the one advantage that stands the test of time: people.
Every day, we help some of the world’s biggest brands operate at the intersection of attention and culture. In EMEA, our team of 250+ supports multiple brands across the region.
The Pitch
Welcome to VaynerMedia’s Creator & Culture Services team.
Marketing moves fast but culture moves faster. We’re the team that ensures brands keep up. We deliver bespoke solutions designed to maximise creator and cultural opportunities that matter most to today’s consumers.
The Influencer Director will lead the day-to-day operations of the influencer team across EMEA, focusing on planning and executing best-in-class influencer campaigns as part of our globally integrated Creator & Culture Services offering.
What You’ll Do
As the Influencer Director, you will be the primary point of contact in EMEA for all influencer-related programmes within the agency. You will oversee the full lifecycle of influencer campaigns from strategy and execution to measurement and reporting.
You are constantly seeking ways to improve processes and outcomes, with a strong drive to stay ahead of industry trends and developments.
You are a confident communicator and a credible spokesperson for the agency, comfortable leading thought leadership initiatives and representing VaynerMedia at events.
You will collaborate closely with our talent relations and centralised sourcing teams to secure key creators, while also leveraging and growing your own network of talent.
Given the cross-functional nature of influencer work, strong communication and operational skills are essential. You will work across multiple client teams, disciplines, and markets.
This role reports to the VP, Consulting (EMEA), with a dotted line to the SVP, Creator & Culture Services (New York). You will play a key role in shaping and scaling our influencer offering across EMEA, so experience working across multiple markets is essential.
Key Responsibilities
- Partner with global leadership to define the strategy for Creator and Influencer services across EMEA
- Build and scale our External Creator (“C”) capabilities, ensuring sustainable and effective processes across markets and categories
- Develop our Influencer (“I”) point of view and capabilities, identifying clear value for clients based on our unique access and digital expertise
- Oversee the quality of work across all services, maintaining high standards of delivery
- Collaborate with cross-functional leaders to integrate CAIT services into core creative, media, and strategy offerings
- Manage and grow a team delivering creator and influencer services across a diverse EMEA client portfolio
- Partner with recruitment to identify and onboard the right talent based on business needs
- Work with centralised resourcing to ensure balanced workloads across the team
- Lead proposal development and scoping for CAIT services, both standalone and integrated
- Act as a strategic partner to clients, clearly articulating how our services meet their business objectives
- Support campaign execution when required, based on priority and team capacity
Experience
- 8+ years’ experience in creator, influencer, or talent services
- Proven track record managing creator-led campaigns
- Experience leading and developing teams
- Strong experience creating and delivering compelling client-facing materials
Here’s how We Support You
We regularly review our benefits and are committed to providing a comprehensive programme for our people.
- Unlimited Holiday + 1 Day Birthday Leave
- Perkbox (online discount platform with 250 perks available)
- Journey EAP - proactive and crisis support with life concierge services
- Enhanced Parental Leave
- Unlimited Coaching sessions, which can be private and team class sessions
- Cycle to work scheme
- Employee Assistance Program (Financial, Mental and Physical Wellbeing)
- Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
- Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
- Life Assurance
- Income Protection
- Group Personal Pension
What you SHOULD KNOW about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.
Candidates must be authorised to work in the U.K.
