The EMEA Demand Generation Manager will develop and execute strategies for lead generation, optimize campaigns, and ensure alignment with sales objectives across European and Middle Eastern markets.
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
We are seeking a highly analytical and results-oriented EMEA Demand Generation Manager to lead our efforts in driving awareness, interest, and qualified leads for Pattern’s eCommerce acceleration solutions. This crucial role will be responsible for developing, implementing, and optimising multi-channel demand generation strategies that align directly with our sales objectives and contribute to revenue growth. The ideal candidate will possess a deep understanding of the full marketing and sales funnel, from initial awareness to closed-won deals. You will be adept at leveraging marketing automation platforms, CRM systems, and various digital channels (e.g., PPC, social media, email, webinars, content syndication) to create impactful campaigns. If you are passionate about data-driven marketing, enjoy collaborating cross-functionally, and thrive on achieving measurable ROI, we want to hear from you.
What is a day in the life of a EMEA Demand Generation Manager?
Strategy & Planning:
- Develop and execute comprehensive demand generation strategies and campaigns across multiple channels (inbound and outbound) to consistently meet and exceed lead generation and pipeline targets specifically for the UK, Germany and Middle East markets.
- Collaborate closely with regional Sales leadership (UK, DE, MENA) to refine Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring seamless lead handover and alignment between marketing and sales goals.
- Conduct prospect and customer segmentation tailored to each region (UK, DE, MENA) to identify new opportunities and refine targeting.
Campaign Management & Execution:
- Plan, manage, and optimise integrated digital campaigns, including Paid Search (PPC), Paid Social, Display Advertising, Content Syndication, and Retargeting.
- Oversee email marketing campaigns, including nurturing sequences, automation flows, and segmentation for optimal engagement and conversion.
- Work with Content Marketing and Product Marketing to ensure content aligns with demand generation goals and supports the buyer's journey at every stage.
- Manage and coordinate webinars and virtual events for lead capture and nurturing.
- Implement Account-Based Marketing (ABM) strategies for key target accounts, delivering personalised experiences.
Marketing Operations & Technology:
- Work closely with the Marketing Operations team to ensure seamless integration between the SFDC and Marketo system to ensure leads are being captured and scored correctly.
- Ensure data cleanliness, integrity, and compliance with GDPR regulations for all demand generation activities.
Performance Analysis & Optimisation:
- Define, track, and report on key performance indicators (KPIs) for all demand generation activities, including lead volume, MQLs, SQLs, conversion rates, cost per lead (CPL), and marketing-attributed pipeline/revenue.
- Conduct rigorous A/B testing and continuously optimise campaigns, landing pages, and conversion funnels to improve efficiency and ROI.
- Provide regular, data-driven insights and recommendations to senior leadership and the wider marketing/sales teams.
Cross-functional Collaboration:
- Foster strong relationships with Sales, Product, Content, and Product Marketing teams to ensure a unified customer journey and consistent messaging.
- Contribute to the overall marketing budget planning and be accountable for managing demand generation spend efficiently.
What will I need to thrive in this role?
Proven EMEA Experience:
- 4+ years of progressive experience in a dedicated Demand Generation, Lead Generation, or performance-focused Digital Marketing role, with demonstrable experience managing campaigns across multiple European markets and/or the Middle East, preferably within a B2B / SaaS / ecommerce environment.
Technical Proficiency:
- Proficiency with Marketo.
- Familiarity with Salesforce.
- Demonstrable experience with analytics platforms (e.g., Google Analytics, Google Tag Manager, Tableau, Looker).Hands-on experience with paid media platforms (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
Strategic & Analytical Thinking:
- Deep understanding of the buyer's journey and sales funnel.
- Exceptional analytical skills with the ability to interpret complex data, identify trends, and derive actionable insights.
- A data-driven mindset with a relentless focus on ROI and continuous improvement.
Campaign Expertise:
- Proven track record of designing, executing, and optimising multi-channel marketing campaigns that generate high-quality -leads and drive pipeline.
- Experience with Account-Based Marketing (ABM) strategies is highly desirable.
Communication & Collaboration:
- Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely to diverse audiences.
- Strong interpersonal skills and a proven ability to build effective relationships and influence cross-functional teams.
- Exceptional project management and organisational skills, with meticulous attention to detail.
Desirable Skills & Experience
- Experience in a fast-paced, high-growth startup or scale-up environment.
- Certifications in relevant marketing automation platforms (e.g., HubSpot, Marketo).
- Fluent in German and or Arabic desirable
Why should I work at Pattern?
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
28 days Holiday (increasing to 32 with each year of service)
Competitive salary
RSU’s (Restricted Stock Units)
Hybrid working
Private Medical Insurance
Free breakfast and snacks in the office
Enhanced Pension Scheme
Nursery Scheme
Enhanced Maternity and Paternity leave and pay
Regular company socials
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Facebook Ads
Google Ads
Google Analytics
Google Tag Manager
Linkedin Ads
Looker
Marketo
Salesforce
Tableau
Similar Jobs
Payments • Software
The Demand Generation Manager will develop and execute a demand generation strategy for enterprise companies in EMEA, collaborating with various teams to drive engagement and grow pipeline.
Top Skills:
Email MarketingMarketing AutomationPaid Media Tactics
Software
The Sr. Manager, Demand Generation - EMEA is responsible for executing and adapting global demand generation programs, driving pipeline creation, and ensuring campaign success across EMEA markets by collaborating with sales and cross-functional teams.
Fintech • Mobile • Payments • Software • Financial Services
As a Senior Software Engineer I, you will build a centralized risk platform to enhance safety, reduce fraud, and support global product teams by delivering reliable systems and enabling fast, secure development processes.
Top Skills:
ComplianceFraud DetectionIdentity VerificationRisk ToolingSystem Design
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
