Email & Retention Marketing Specialist

We’re Invity.io and the world of cryptocurrencies is where we thrive. What started as the creation of an exclusive internal trading platform for Trezor hardware wallets has evolved into a full-fledged, independent startup making crypto accessible to everybody. Own your work and get your name on something extraordinary – all that in the comfort of a dynamic, profitable, and inviting environment.

We are seeking a proactive Email & Retention Marketing Specialist/Lifecycle Marketing Specialist with a product-oriented mindset to join our Onboarding & Retention team and work on the Invity mobile app. This is a part-time role ideal for a professional in developing and launching communications aimed at boosting user activation and retention.

Does this sound like an exciting challenge for you? Then let’s have a closer look at some details.

👉 What will your duties be?

• Marketing automation: Develop and optimize automated omnichannel campaigns across email, mobile push, and in-app channels to drive customer engagement and retention

• A/B testing and optimization: Conduct A/B tests to evaluate campaign effectiveness, optimizing key performance metrics such as click rates, open rates, and conversion rates

• Localization and content management: Manage localization and content updates for communications to ensure relevance across different regions/countries

• Email deliverability optimization: Monitor email deliverability and sender reputation, implementing proactive measures to maintain and enhance performance

• Industry insights: Stay abreast of industry trends and competitor strategies to identify new opportunities for improvement and innovation

💪 What makes you the perfect candidate?

• 1+ year of experience with marketing automation campaigns: user onboarding, activation, retention, and churn-prevention campaigns

• Understanding of digital marketing and email fundamentals: including retention marketing principles, email marketing best practices, segmentation, key performance metrics (CR/OR/CTR, Retention Rate, conversions)

• Excellent analytical skills with a focus on making data-driven decisions

• Experience with A/B testing and optimizing conversion rates

• A creative thinker who can develop innovative solutions and ideas for successful campaigns

Nice to have:

• Email templates building experience

• Experience with improving email deliverability, IP/domain reputation & health management

• Experience in content production for emails (marketing campaigns, newsletters, etc.)

• Familiarity with Braze CDXP or similar tools

🤝 What will you get in return?

• Financial compensation based on your skills and experience

• Opportunity to cooperate with renowned experts in their field

• The possibility of receiving part of your compensation in Bitcoin

• Flexible working hours as well as the possibility of working fully remotely (work desk at office available for use)

• Budget for professional development (training programs, courses, and workshops of your choice)

• Renovated offices (including gym, football table, billiards, PlayStation and a 3D printer)

• Other benefits such as a MultiSport card, company mobile phone tariff, etc.

• Free on-site parking

👋 If you think your profile fits the description above, please don't hesitate to submit your CV, together with a cover letter and some examples of your work. We’ll get in touch with you as soon as we review your application, most likely within a week.