Ecommerce Digital Consumer Experience & Performance Marketing Manager

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The Ecommerce Digital Consumer Experience & Performance Marketing Manager is responsible for driving sustainable ecommerce growth across performance marketing, CRM, onsite merchandising and UX. Combining commercial leadership, customer insight and data-led decision-making, the role leads the team and works cross-functionally to increase traffic, conversion, customer retention and revenue while delivering a seamless digital customer experience.

Performance Marketing

• Own the UK performance marketing strategy across Paid Search, Paid Social, Display, CRM, and Affiliate channels.
• Manage and optimise the paid media budget to deliver against traffic, revenue, CPA, and ROAS targets.

• Lead the local relationship with global teams by acting as an internal agency, ensuring day-to-day account management aligns with UK strategy, budgets and performance targets.

• Identify scaling opportunities while maintaining efficiency and profitability.
• Lead testing strategies across channels, creatives, and audiences.

Forecasting, Analytics & Trading

• Own forecasting across key ecommerce metrics: revenue, traffic, and conversion rate to ensure the net sales targets are achieved.
• Monitor performance vs plan and proactively identify risks and opportunities.
• Develop clear reporting and dashboards to drive decision-making.
• Working closely with the Ecommerce Director and Sr Merchandiser to ensure the connection between the trading calendar, onsite campaigns and marketing.

CRM & Retention

• Lead, manage and develop the CRM & Loyalty Manager, providing clear direction, support, and accountability for delivery of the CRM strategy.
• Oversee CRM campaign planning, customer segmentation, lifecycle automation, and loyalty activity to support commercial objectives.
• Partner with the global CRM team to deliver the global strategy while maximising the value of the local customer database.
• Drive customer retention, repeat purchase rate and lifetime value, ensuring CRM activity is aligned with the trading calendar and acquisition strategy.

Onsite Merchandising

• Manage the Onsite Merchandiser and support their development, ensuring effective execution of the onsite merchandising and trading strategy.
• Oversee the use of data and customer insights to optimise product ranking, category performance, search, navigation and onsite promotions, maximising sales and commercial performance.
• Drive revenue, conversion and average order value through performance analysis and a test-and-learn approach, ensuring onsite activity is aligned with the marketing & merchandising teams, and the wider trading calendar.

Leadership & Cross-Functional Collaboration

• Build a high-performing team that delivers against commercial priorities.
• Partner with key internal stakeholders to develop and deliver integrated growth strategies.
• Act as the local subject matter expert for the UK digital business

• Proven experience in an ecommerce, digital trading, or growth role, with ownership of performance marketing, CRM, and onsite merchandising
• Strong track record of delivering against key ecommerce KPIs including revenue, traffic, conversion rate (CVR), CPA, and ROAS
• Highly analytical, with experience in forecasting, trading analysis, and translating data into clear commercial actions.
• Deep understanding of performance marketing channels (Paid Search, Paid Social, Affiliates, Display) and CRM/lifecycle marketing strategies.
• Experience working cross-functionally with brand, global, and regional teams to deliver aligned, customer-centric growth strategies.
• Commercial mindset with experience supporting or contributing to P&L management and budget planning.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.