Nift makes brand discovery easy, introducing new brands to consumers as delightful thank-you gifts from businesses people use every day. Our thank-you gifts help our partners create positive user experiences and unlock new revenue streams, while giving DTC brands and restaurants exclusive access to new customers at scale. We’re poised for exponential growth and we believe that creating moments of joy with customized thank-you’s and fantastic gifts is foundational to realizing our full potential.
We are looking for a versatile and skilled E-commerce Product Copywriter (Contract) to help define and shape our brand voice across a variety of customer touchpoints. Reporting directly to the VP of Brand & UX, this role will focus on creating consumer-facing content within our product interface, email communications, and customer success resources. Working with our sales team, you will be responsible for merchandising e-commerce brands, writing clear, persuasive descriptions to drive consumer sales. You will also be responsible for adapting product copy on behalf of our partners when our product is white-labeled and embedded into their consumer apps. This position is ideal for someone who thrives in a dynamic, collaborative environment and has a passion for crafting content that enhances the customer experience.
What you will do:
- Write engaging, user-friendly copy within the product interface, including tooltips, notifications, and in-app guidance, ensuring a seamless customer experience
- Develop compelling copy for email communications, from transactional emails to promotional campaigns, always keeping the customer journey in mind
- Collaborate with the customer success team to craft educational content such as FAQs, help articles, and guides that improve the customer onboarding and support experience
- Write clear, concise, and conversion-driven product descriptions for our ecommerce platform, highlighting key features, benefits, and use cases
- Ensure consistency in product messaging across all channels, adhering to brand guidelines while optimizing for search (SEO) and user engagement
- Adapt existing campaigns and product copy to fit our partners’ brands when our product is white-labeled and integrated into their consumer apps
- Collaborate with partner teams to ensure the voice, tone, and messaging are aligned with their brand while maintaining the integrity of our product’s features
- Manage feedback loops with partners to revise and optimize copy for clarity, consistency, and effectiveness
- Partner with UX designers, analysts, product engineers, and customer success teams to ensure copy enhances user experience and supports product goals
- Work closely with the marketing and partner management teams to ensure that all written content supports overall brand strategy and resonates with our customers and partners
- Use data and analytics to evaluate the performance of content in product interfaces and campaigns, making iterative improvements to enhance engagement and conversion
- Conduct competitive research to stay informed about industry trends and best practices, ensuring our content remains relevant and impactful
What you need:
- 7-10 years of proven experience as a product or ecommerce copywriter, with a strong portfolio showcasing consumer-facing content
- Excellent writing, editing, and communication skills with a focus on clarity, persuasion, and customer engagement
- Ability to write in various tones and styles depending on the target audience, brand guidelines, and platform
- Familiarity with UX writing principles and best practices for crafting in-app content
- Experience writing for emails and understanding the customer journey from a content perspective
- Ability to work independently and as part of a cross-functional team in a fast-paced environment
- Knowledge of SEO and ecommerce best practices for product descriptions
- Experience working with white-labeled products and adapting copy for partner brands is a plus
Preferred Qualifications:
- Bachelor’s degree in English, Communications, Advertising, or a related field
- Experience working in SaaS, ecommerce, or digital product environments
- Familiarity with UX/UI tools or email marketing platforms is a plus
What you get:
- Competitive compensation
- Opportunity to collaborate with a creative, forward-thinking team and shape the voice of a rapidly growing product and brand
