Job Summary:
Company: Live Nation
Department: Marketing Partnerships
Location: Farringdon, London
Reports to: Head of Research and Insights
Working Hours: Full time
Job Type: Permanent
What it’s like to work in the Team
Live Nation UK Marketing Partnerships architects, sells and manages the company’s national corporate sponsorship programmes with the world’s most recognisable brands. It’s an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including festivals, venues, touring, ticketing, artists, content, media, promotions, and concert production.
The Marketing & Creative Solutions team, our in-house strategy and creative experts, work in tandem with the sales team to form strategy, big ideas and business solutions for brands. Through needs analysis, fan insights, exhaustive research of the client and their audience, as well as internal ideation sessions, the team ultimately craft a strategic music marketing platform designed to solve brand’s business objectives and KPIs. The programme concept is transformed into a visually stunning creative presentation highlighting Live Nation’s arsenal of assets. No cookie cutter concepts, no copy and paste, just inspiring and fresh ideas alongside innovative vision designed to maximize brand reach and engagement through the power of live.
To learn more about our division, check out: https://itsbetterlive.livenationforbrands.com
Role Description
Live Nation UK’s Research and Insights Team is seeking a resourceful and driven team player to join as a Director of Research and Insights.
The successful candidate will be a proactive self-starter, skilled in connecting and synthesising multiple data sets and sources to uncover key insights. You will report into the Head of Research and Insights to lead on R&I initiatives, translating data into impactful strategies with a clear commercial focus. Your ability to integrate diverse data streams will enable the business to make informed, strategic decisions that drive growth.
This role combines a passion for live music with expertise in research methodologies, data analysis, data synthesis and story telling. The R&I team is dedicated to empowering the business with a deep understanding of our live music fans. As a Director of R&I, you will collaborate across departments to enhance the event experience and provide actionable insights that help us better connect and engage our audience.
Who you are
You are passionate, motivated and results-driven. A self-starter with an entrepreneurial mindset, you’re resourceful, innovative and forward-thinking. You excel at uncovering actionable insights from data, crafting research strategies, and delivering high-impact recommendations that influence business outcomes. Comfortable managing multiple projects, you adapt quickly to shifting priorities and are excited to make a tangible impact.
What the role includes
- Support the Head of R+I to embed data and insights across the organisation, empowering teams to make informed decisions
- Lead and execute both quant and qual research projects, balancing hands-on work with managing vendor-led initiatives.
- Distil complex data into actionable insights that deliver measurable impact
- Synthesise and consoldiate multiple data sets, including market research, first-party data, social media insights, for strategic decision making
- Manage and lead social media listening strategies, capturing trends, sentiment, and consumer feedback to influence business strategies.
- Present research findings clearly and concisely to internal stakeholders, ensuring ingishts are actionable and aligned with commercial outcomes.
Competencies / Skills / Knowledge / Experience
- Proven experience in market research and/or consumer insights from both client-side and agency environments
- Advanced knowledge of quantitative methodologies (ie. MaxDiff, Conjoint, Segmentation) with the ability to design, analyse and translate findings into actionable insights.
- Strong knowledge of qualitative methodologies, including drafting discussion guides and moderating focus groups.
- Strong stakeholder management skills, with experience influencing cross-functional teams.
- Commercial acumen to align research findings into business strategies and measurable outcomes
- Strong communciation skills with a track record of presenting clear and compelling research findings to diverse internal stakeholders
- Proficiency in:
- Statistical tools (e.g. Q/SPSS or equivalent)
- Data visualisation platforms (e.g. Tableau) for creating dashboards and reports
- Social media listening tools (e.g. Brandwatch, Sprinklr, Talkwalker) to extract actionable insights
Behaviours
- Agile and adaptable, with the ability to pivot quickly to meet changing business priorities
- Collaborative and open-minded, comfortable working across and engaging a range of stakeholders
- Detail-oriented yet strategic, able to dive into the data while keeping the bigger picture in mind.
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
What we can offer you
Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.
The Company
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com
APPLICATION DEADLINE: Sunday 2nd March 2025, We reserve the right to close applications at any time.
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