Omio
Director of Product, Advertising at Rome2Rio (Remote – Europe, UK, or US)
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About Rome2Rio
www.rome2rio.com | Discover how to get anywhere
At Rome2Rio, our mission is simple: help travellers get from A to any B. We make it easy to compare flights, trains, buses, ferries, and driving routes - providing everything users need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimise search performance to deliver fast, reliable results to millions of users each month.
Rome2Rio is part of the Omio Group, a global multi-brand travel platform headquartered in Berlin. Together with Omio, we’re building the leading ecosystem for transport discovery and booking—serving a combined audience of over 900 millions of users globally.
Job DescriptionAt Rome2Rio and Omio, we’re now at the beginning of a bold new chapter: launching a premium advertising business that connects our global audience with the world’s top travel and tourism brands.
We’re hiring our Director of Advertising Product to play a critical role in building the next chapter of monetisation. Reporting directly to the CEO, you’ll be a key member of the leadership team—shaping strategy, scaling our ad product portfolio, and unlocking new commercial opportunities that connect travellers with the right partners.
If you’re the kind of product leader who’s motivated by building from the ground up—who thrives on turning complexity into clarity, and strategy into outcomes—this is that kind of role.
You’ll collaborate closely with peers across product, engineering, sales, data, marketing, and design to deliver advertising solutions that create long-term value for both users and industry partners. This is a pivotal opportunity to help evolve our business model while staying true to what makes Rome2Rio trusted by millions of travellers worldwide.
Key Responsibilities:
Strategic & Product Leadership
- Define and drive the vision, roadmap, and performance of our advertising and monetisation product suite.
- Contribute to company-wide strategic planning and help shape the commercial direction of Rome2Rio.
- Partner with the Head of Consumer Product to build a cohesive, user-centric product strategy across both consumer and commercial experiences.
- Develop scalable ad solutions that serve the needs of both travellers and advertisers — from native placements to sponsored integrations and beyond.
Ad Product Scope
As Director of Advertising Product, you’ll oversee the strategy and development of a range of advertising solutions, including:
- Sponsored Listings – Promote travel operators and partners directly within user search results.
- Display Advertising – Drive performance and awareness through programmatic and direct-sold display campaigns.
- Targeting & Audience Segmentation – Leverage first-party travel intent data to deliver relevant experiences for advertisers and users.
- Ad Platform Tooling – Develop scalable internal tools, campaign management systems, and reporting dashboards to support commercial operations.
- Measurement & Attribution – Define frameworks for campaign success and work with Data and Engineering teams to build transparent reporting.
- Privacy-First Monetisation – Ensure compliance and innovation as the advertising landscape shifts away from third-party cookies.
Product Management & Execution
- Oversee the product management of all advertising and monetisation initiatives.
- Bring strong domain expertise to inform product design, prioritisation, and go-to-market strategies.
- Establish and monitor KPIs to evaluate product impact, revenue performance, and user experience outcomes.
- Balance short-term monetisation wins with long-term strategic value creation.
Cross-Functional Collaboration
- Work closely with Sales, Commercial, and external partners to align product initiatives with market demand and revenue opportunities.
- Collaborate with Consumer Product and Engineering to ensure seamless integration of advertising across the user journey.
- Act as a key partner to internal stakeholders, helping prioritise and deliver impactful features, campaigns, and platform improvements.
Team Leadership & Culture
- Lead, mentor, and grow a team of high-performing Product Managers.
- Foster a culture of learning, collaboration, feedback, and innovation.
- Champion a strong product craft and ensure clear development pathways for your team.
- Support performance reviews and professional development across the team.
Decision-Making & Innovation
- Identify and evaluate new monetisation opportunities based on market trends, user behaviour, and data insights.
- Make sound decisions using a mix of qualitative and quantitative reasoning.
- Anticipate challenges and proactively develop strategies to address them.
Quality & Compliance
- Ensure ad products meet high standards of reliability, usability, and scalability.
- Stay ahead of industry regulations and ensure compliance with privacy, data, and ad tech best practices.
8+ years in product leadership roles, with a strong focus on advertising or monetisation products within transactional consumer environments—ideally in a mix of travel, e-commerce, and marketplaces.
We're looking for someone who deeply understands e-commerce-style user journeys, where monetisation is closely tied to discovery, intent, and conversion—not just engagement. Experience in pure-play adtech or media is less relevant unless paired with direct experience owning monetisation within a transactional product context.
- Deep understanding of ad tech, monetisation models, and the programmatic ecosystem.
- Strategic thinking with a bias for action and results.
- Experience managing cross-functional teams and partnering with Sales or Commercial functions.
- Strong leadership, communication, and stakeholder engagement skills.
- Passion for solving complex problems in user-centric ways.
What’s in it for you? #LifeAtRome2Rio
Build & Shape
This isn’t a hand-me-down sales playbook—you’ll help create it from the ground up.
Culture-First
We’re a small team with big ambition, and we genuinely care about how we work together.
Career Growth
Work closely with leadership, influence strategy, and take on high-impact responsibilities from day one.
Flexibility & Trust
We’re remote-first, results-focused, and offer real autonomy in how and where you work.
✈ Explore Fund: Travel perks to help you experience the journeys you help others plan!
Rome2Rio is part of the Omio Group, a global travel platform uniting teams across Berlin, Melbourne, London, and beyond. This role sits with the Rome2Rio brand but is also listed on Omio’s careers site, as we work together to build the future of travel.
Want to learn more? Visit our Careers page for more on what life at Rome2Rio is like.
Want to join us?
Apply below in English—we’re excited to meet you.
Additional Information
At Rome2Rio, we don’t expect candidates to tick every single box. If you're excited about what we’re building and believe you can make a difference, we’d love to hear from you.
We value and celebrate diversity across the Omio Group. We welcome applicants of any background, ethnicity, religion, gender identity, sexual orientation, age, or ability.
Join us and help shape a more connected, inclusive travel experience—for our team and for millions of users around the world.
Recruitment scams: Important notice
Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's).
Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to [email protected]. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams.
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