Location(s):
United Kingdom
City/Cities:
London
Travel Required:
Relocation Provided:
Job Posting End Date:
April 11, 2025
Shift:
Job Description Summary:
Focus, Scope & Impact
- Lead the development of fully integrated Commercial strategies and programs that are designed in a customer-back and consumer-centric way with a focus on a specific category, in partnership with system cross functional stakeholders including category, channel and RGM, local market and Bottler counterparts.
- Utilise all relevant consumer, shopper, channel, and customer insights to feed the development of the commercial and marketing strategic plans to create impact in the market.
- Optimize our system execution across channels in close collaboration with Channel Strategy, RGM, Franchise Operations, Frontline Commercial and Marketing teams and our Bottlers, based on superior understanding of execution levers, identifying execution opportunity areas and how to achieve desired outcomes (e.g. availability, number and type of adjacencies, rate of sale, equipment placement).
- Responsible for delivering strong marketing programs that are customer-relevant and will accelerate incidence and revenue growth by driving purchase intent. In partnership with Channel Strategy, Category, IMX, RGM and local markets, develop E2E activation plans for the brands and deliver compelling ‘customer selling stories’ that will help sales teams successfully sell these initiatives to customers.
- Define key execution and performance metrics, with a focus on initiatives tracking and expansion to achieve scale and to understand optimization potential for our PicOS per channel – taking data and insight to amplify execution at a local market level by leveraging metrics to drive Commercial and Customer Planning at scale, initiating the right interventions, while ensuring metrics-driven communication in all key system routines
- Scope: This role is part of the Customer & Commercial Leadership team in Europe OU, with a networking approach to cross functional partnership. Primary focus is on category led intiatives, as well as key commercial initiatives.
KEY SUCCESS PARAMETERS
Experience
- 7+ years of leadership experience in commercial planning, commercial execution, trade marketing, with strong skills in commercial and channel strategy, RGM, digital, value to market, innovation and portfolio strategy
- Proven strategic and analytical skills as well as outstanding influencing and communication skills
- Ability to think from planning to execution, with experience in system commercial and trade marketing management
Work Focus
- This role requires solid experience and perspective, business fundamentals across a broad range of markets and business dimensions - combined with the ability to make complex business concepts understandable and compelling. Bottler experience would be beneficial.
- Developed leadership and influencing skills are a must to positively influence our multi-functional system teams
- To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong consumer, channel and customer understanding as well as a hands-on mentality – the ability to conceptualize plans from scratch and have a very solid understanding of the execution processes and systems.
- The role will be wired closely in a networked approach with senior leaders and operators in the Operating Unit C&CL team as well Marketing/Business Operations/Strategy/Platform Services as well as our Bottling Partners.
- Ability to drive cross-functional support and cross-system alignment, not least leading project alignment and collaboration to ensure that OU strategies are fully owned by the franchise teams.
Communication Focus
- Communicate with large number of stakeholders: internal, bottler, external
- Internal: Co-creation of strategies with all functions in OU & Global teams. Communicate progress to senior leaders
- System: Communication and alignment of key strategic initiatives for the category as well as their key business drivers, led by KO System strategic priorities and tracked through performance with Bottler leaders
Skills:
Advanced Analytics, Agile Methodology, Category Management, Channels Marketing, Commercial Execution, Commercial Strategic Planning (Inactive), Communication, Customer Value Management, Digital Awareness, Influencing, Leadership, Revenue Growth Management, Shopper Marketing
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
