The Director of Partnerships, EMEA will drive partner strategy, manage relationships, collaborate with sales and marketing, and report on performance to scale eCommerce partnerships in Europe.
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern and use your skills to push one of the fastest-growing companies in the US to the top of the list!
Pattern is the premier partner for global e-commerce acceleration and is headquartered in the United States, Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies in America by Inc. More than 150 global brands like Nestle, Sylvania, Kong, Panasonic, Sorel, and Pandora rely—rely on Pattern's global eCommerce acceleration platform to scale their business around the world.
We’re looking for a senior-level partnerships leader to accelerate our presence and pipeline across Europe through high-impact partner relationships. You’ll lead strategy and execution for partnerships in EMEA, collaborating directly with sales and marketing to generate measurable pipeline from strategic partners, consultants, agencies, and platforms. This is a full-time role and will work out of our London office.
What is a day in the life of a Director of Partnerships, EMEA?
- Drive partner strategy across EMEA—identifying, recruiting, and managing high-impact referral partners, including exploring whitespace and building new partnership categories.
- Collaborate daily with sales and marketing to align on target accounts, co-selling opportunities, and regional go-to-market efforts.
- Host discovery and enablement meetings with partners to uncover opportunities, activate joint value, and maintain long-term momentum.
- Serve as the primary relationship owner for all partner relationships in EMEA, building trust and ensuring continued engagement as we scale.
- Be a visible face of Pattern in-region—attending events, speaking on panels, and expanding brand presence across key markets.
- Track and report on partner-sourced pipeline and performance, using insights to optimize strategy and execution.
- Develop and tailor partner-specific messaging, collateral, and activation plans to accelerate engagement and results.
What will I need to thrive in this role?
- Strong connector, driven by meeting new people and building a network is your super power.
- 6–10+ years experience in partnerships/strategic alliances, business development, or sales - preferably in Ecommerce, tech, or SaaS
- Proven track record of building and executing partner strategies that drive sales pipeline.
- Strong understanding of the European Ecommerce landscape, with ability to navigate cultural and market nuances across regions.
- Experience collaborating with senior sales leaders, account executives, and cross-functional teams.
- Excellent communication, executive presence, and ability to represent Pattern externally with authority.
- Data-driven and results-oriented, with the ability to manage forecasts, metrics, and partner program impact.
- Additional language(s) a plus.
What does high performance look like?
- Consistently sources qualified, high-value sales opportunities through a growing network of strategic partners.
- Becomes a trusted collaborator to the sales team—regularly aligned on target accounts and jointly driving partner-sourced pipeline.
- Builds strong, visible partner relationships across the region and is recognized externally as a credible voice in the Ecommerce space.
- Proactively identifies whitespace opportunities and launches new partner initiatives that drive measurable impact.
- Delivers clear reporting and insights on partner performance, contributing to data-driven decision-making and growth planning.
What is my potential for career growth
- This is a high-impact role with clear visibility to leadership. Future growth could include leading a regional partnerships team, building a category specialization, or owning global partner segments.
What is the team like?
- You’ll be joining a highly collaborative, fast-moving team focused on driving quality pipeline through strategic partnerships. The global partnerships team is lean but growing, with team members in the U.S. and Europe working closely across sales, marketing, and revenue operations.
- You’ll report directly to the Head of Global Partnerships and serve as the primary partnerships lead in EMEA—owning the strategy and execution for the region. The team culture is data-driven, results-oriented, and rooted in trust and accountability.
- You’ll collaborate frequently with Account Executives, Inside Sales, RevOps, and Marketing to align on target accounts and activate partners that help move deals forward. Everyone on the team is expected to think strategically, take initiative, and operate with a partner-obsessed mindset.
Sounds great! What’s the company culture? We are looking for individuals who are:
- Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team
- A video interview with the hiring manager
- Video interview with the President - Services and Strategic Alliances
- An onsite interview with a panel of department leaders with presentation
- Reference checks
- Executive review
How can I stand out as an applicant?
- Demonstrate a strong track record of generating qualified sales pipeline through strategic partnerships.
- Show experience building and scaling partner programs in EMEA, with relevant industry contacts.
- Share examples of successful collaboration with sales teams—especially around co-selling and target account alignment.
- Exhibit excellent communication skills and external presence, particularly in partner-facing or event environments.
- Align clearly with Pattern’s values: data-driven, action-oriented, and partner-obsessed.
Why should I work at Pattern? Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSUs (Restricted Stock Units)
- Hybrid working (2-3 days a week in the office)
- Private Medical Insurance + gym discounts
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
- Nursery Scheme
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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