The Director of Marketing will develop and execute the marketing strategy to engage regulated finance and fintech decision-makers, enhance digital presence, and produce insightful content while collaborating closely with the CEO.
About Moonsong Labs
Moonsong Labs is an engineering company focused on helping customers build at the intersection of crypto and traditional finance. MSL has deep implementation experience with RWA, stablecoin infrastructure, DeFi, privacy/ZK, cross-chain, smart contracts, blockchain protocols and dev tools, off-chain integrations, and AI/agents/AI infrastructure. We have worked with customers such as Tradable (Tokenised debt infrastructure) and Perena (Yield bearing stable-coin protocol) and have a strong reputation for delivering high-quality and secure software that supports billions of dollars worth of value.
Your Role
We are looking for a Director of Marketing to join the Moonsong Labs team and take ownership of our marketing strategy and execution. This is a hands-on, individual contributor role reporting directly to the CEO. You will be responsible for positioning MSL as the go-to engineering partner for regulated financial institutions, fintechs, and TradFi firms looking to adopt blockchain infrastructure.
The ideal candidate has experience marketing complex technical services or platforms to buyers in regulated finance - banks, asset managers, payment providers, insurance companies, and financial infrastructure firms. You understand the language, concerns, and buying cycles of these institutions, and you can translate deep technical capabilities into messaging that resonates with compliance-conscious decision-makers.
This role offers the unique opportunity to join a company that is strategically positioned at the leading edge of the most important technology trends in the market today. Reach out to us if you are interested in helping to drive a future where blockchains and AI enable new, software-native ways of coordinating and automating human activity.
What you'll do:
- Own and execute the marketing strategy for Moonsong Labs, with a primary focus on reaching and engaging decision-makers at regulated financial institutions, fintechs, and TradFi firms exploring blockchain adoption.
- Develop messaging and positioning that speaks directly to the priorities of regulated finance buyers - security, compliance, reliability, and institutional-grade engineering.
- Build and manage MSL’s content engine: thought leadership, case studies, whitepapers, blog posts, and technical content that demonstrates deep domain expertise at the intersection of blockchain, AI, and financial services.
- Drive inbound lead generation through SEO, content marketing, events, webinars and strategic partnerships.
- Own MSL’s digital presence including website, social media channels, and newsletter to build brand authority in the blockchain-for-finance space.
- Collaborate closely with the CEO and BD to align marketing efforts with sales pipeline goals and target account strategies.
- Create effective sales collateral to support sales efforts.
- Identify and develop co-marketing opportunities with ecosystem partners, technology platforms, and industry bodies relevant to financial services.
What you'll bring:
- 7 to 10 years of marketing experience, with significant time spent marketing to buyers in traditional finance, fintech, and financial infrastructure.
- Demonstrated ability to craft compelling narratives around complex, technical products or services for a sophisticated, compliance-aware audience.
- Experience with B2B marketing for professional services, enterprise software, or developer platforms.
- Strong content marketing skills with a portfolio that includes thought leadership, case studies, or industry-specific campaigns targeting financial services.
- Understanding of the blockchain in regulated finance is highly desirable
- Comfortable operating as an IC in a lean, fast-moving environment. You are a self-starter who can build a marketing function with minimal oversight.
- Excellent analytical skills - you make decisions based on data and can tie marketing activity to pipeline and revenue impact.
- A strong network in fintech, TradFi, or financial services marketing circles is a significant plus.
Perks and Benefits:
- 100% Remote
- Flexible vacation policy
- Health and Dental plans (for US based employees)
- Continuous learning & development
Ready to Shape the Future? Join Us Today!
Equal Opportunity is the law, and at Moonsong Labs, we are ardently committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a specific need that requires accommodation, please let us know.
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