Director of Marketing

WINT Water Intelligence is redefining enterprise water management with an AI-powered platform for real-time monitoring, leak detection, and automated shutoff. As we accelerate growth across EMEA and beyond — spanning construction, commercial real estate, hospitality, data centers, and municipal markets — we are looking for a Director of Marketing to drive brand awareness and establish WINT as the global leader in water management.
 
This is a hands-on individual contributor role. You will personally own and execute WINT’s marketing across brand, demand generation, channel, digital, and content — with the support of external agencies and freelancers where needed, but with direct accountability for doing the work yourself. You are not here to manage a team; you are here to build one of the most impactful marketing functions in the water technology space, from the ground up.
 
We are looking for a self-starter who thrives with autonomy, brings a builder’s mindset, and uses AI and automation tools as a force multiplier to achieve outsized results with lean resources. This role is a clear path to VP for the right person, as WINT’s team and ambitions grow.
Key Responsibilities
Brand Awareness & Market Positioning

• Personally develop and execute multi-channel brand awareness campaigns that build WINT’s visibility across target verticals: construction, commercial real estate, hospitality, data centres, and facilities management.
• Write and produce thought leadership content — articles, white papers, LinkedIn posts, and executive narratives — that positions WINT as the category leader in AI-powered water management.
• Own WINT’s presence at UK and EMEA industry events: identify the right shows, prepare materials, attend and represent the brand on the ground.
• Build relationships with UK and European trade press, secure media placements, and manage PR activity — whether directly or in close collaboration with a PR agency.
• Craft and maintain vertical-specific messaging frameworks, ensuring consistent and compelling positioning across all channels and audiences.

Channel Partner Marketing

• Directly build and execute a channel marketing programme that equips WINT’s resellers, distributors, system integrators, and technology partners to generate awareness and pipeline.
• Personally create co-branded assets, partner toolkits, and campaign materials — not just brief agencies, but roll up your sleeves and produce them.
• Engage with channel partners hands-on: deliver training sessions, run joint campaigns, and support partners in articulating WINT’s value proposition in their own markets.
• Track channel-sourced pipeline and partner marketing ROI, and iterate the programme based on what is working.
• Proactively identify and activate new channel partnership opportunities that expand WINT’s reach across the UK and EMEA.

AI-Powered Demand Generation & Lead Pipeline

• Design and personally operate an AI-driven demand generation engine that delivers qualified leads to the Sales and channel teams.
• Directly use AI and automation tools — such as Clay, Apollo, HubSpot AI, 6sense, and Bombora — to build prospecting workflows, enrich lead data, automate outreach sequences, and identify high-intent accounts.
• Build and execute ABM campaigns targeting priority enterprise accounts, writing the copy, configuring the sequences, and managing the campaigns end-to-end.
• Own top-of-funnel KPIs: MQLs, SQLs, pipeline contribution, and cost per qualified lead. Report on these regularly and optimize based on results.

AI-Enabled Content & Digital Marketing

• Use generative AI tools (ChatGPT, Claude, Jasper) to produce high-quality content at scale — blog posts, case studies, email sequences, social copy, and ad creative — without sacrificing quality or brand voice.
• Personally manage WINT’s UK/EMEA digital presence: website updates, SEO/SEM, paid media campaigns, LinkedIn, and email marketing — using AI tools to maximize output and efficiency.
• Use AI-powered SEO tools (Surfer SEO, Clearscope) to build domain authority and rank for high-intent keywords in target markets.
• Continuously identify and adopt new AI capabilities to stay ahead of the curve and maintain a competitive advantage in speed and personalization.

Sales Enablement

• Directly produce sales enablement materials: pitch decks, ROI calculators, battle cards, objection-handling guides, and vertical-specific case studies.
• Work closely with the Sales team to understand what is and isn’t working in the field, and translate those insights into better content and messaging.
• Ensure consistent brand messaging across all sales channels, partner communications, and customer-facing materials.

Metrics & Reporting

• Own a clear metrics framework covering brand awareness (share of voice, website traffic, social reach), demand generation (MQLs, SQLs, pipeline), and channel performance (partner-attributed revenue).
• Build and maintain marketing dashboards; deliver concise, insight-led reporting to senior leadership on a regular cadence.
• Take a rigorous, data-driven approach to budget allocation — doubling down on what works and cutting what doesn’t.

Qualifications
Required

• 5+ years of B2B marketing experience, with a track record of personally executing campaigns — not just managing teams or agencies.
• Demonstrable builder’s mindset: proven ability to operate independently, prioritize without guidance, and deliver results with limited resources.
• Hands-on experience with channel or partner marketing — creating materials and running programmes that drive partner-sourced pipeline.
• Direct, practical expertise with AI marketing tools: generative AI for content, AI-powered prospecting platforms, and marketing automation.
• Strong digital marketing skills across SEO/SEM, paid media, email, and social — comfortable executing campaigns yourself, not just briefing others.
• Experience marketing a technical B2B SaaS or IoT product to enterprise buyers.
• Excellent written English; able to produce sharp, compelling copy across formats with minimal direction.
• Data-driven with experience building dashboards and attribution models; comfortable making decisions based on data.
• London-based with the right to work in the UK. Able to be in the office approximately 3 days per week, and to travel across EMEA as required.

Preferred

• Background in construction, commercial real estate, facilities management, data centers, or water/sustainability technology.
• Experience in a high-growth startup or scale-up, where you’ve had to do more with less.
• PR or media relations experience, including working with trade press.
• Additional European language a plus.
• BA/BSc in Marketing, Communications, or Engineering; MBA is a plus.

Why WINT

• Real ownership and creative freedom: you will shape WINT’s brand and marketing strategy with the backing of senior leadership.
• Mission-driven company tackling one of the world’s most urgent challenges — water scarcity and sustainability.
• High-growth, venture-backed company with a proven product, blue-chip customers, and significant expansion ahead.
• Competitive compensation: base salary, performance bonus, and equity participation.
• Collaborative international team spanning the UK, North America, Europe, and APAC.

 
Reporting To:
 CRO
Location:
 London- Hybrid- 3 days in the office