We are seeking an experienced and commercially minded Director of Marketing with deep knowledge of the insurance industry to lead the marketing function for the UK. The role is responsible for developing and delivering marketing strategies across all lines of commercial and personal insurance via multiple channels, managing a specialist marketing team, and overseeing creative development, technical content, campaign execution and regulatory compliance.
How you will create an impact
As part of Marketing & Communications (M&C) team, the Director of Marketing will manage a team of marketing professionals and third-party marketing suppliers, oversee the UK marketing budget, and lead the governance of financial promotions. Strong writing skills, creative judgement, sector-specific insight and proven leadership are critical to success.
Some of the key responsibilities include:
Support business goals by developing a comprehensive marketing strategy and oversee the creation and delivery of impactful and differentiated marketing proposition for our commercial and personal insurance product lines.
Set creative direction for marketing activity and drive innovation while ensuring brand consistency and clarity of message and high standards of quality across all content
Lead a multiskilled marketing team based in the UK. Set annual goals for the team, provide coaching and development to ensure collective alignment with business priorities and individual career development.
Partner with other team members to create and implement of data-driven multi-channel marketing campaigns for selected products aligned with AIG UK objectives to promote cross-sell/up-sell of products and services.
Work closely with Underwriting teams, Broker Engagement teams and other M&C colleagues to align marketing efforts with business goals and stakeholder expectations.
Manage a panel of external creative graphic design, production and marketing services agencies to provide optimum support to the AIG UK business.
Ensure high-quality, timely, cost-effective performance of all creative agencies and oversee performance reviews.
Lead the development and oversight of the UK financial promotions management process ensuring all materials meet FCA and internal governance requirements.
Liaise with compliance and legal stakeholders to maintain a robust approval process and audit trail.
What you’ll need to succeed
Extensive senior-level marketing experience in the insurance industry and a successful track record of team leadership.
Demonstrable success delivering powerful and differentiated value propositions across multiple insurance products and formats
Deep understanding of UK commercial insurance products, distribution channels and the competitive insurance landscape.
Strong creative judgment and experience of achieving consistent and optimal cost performance from creative agencies
Strong written and verbal communications, skilled at active listening, facilitating discussion and engagement with stakeholders at all levels throughout the business
Deep understanding of insurance intermediary customer needs and regulatory framework.
Cross border collaboration with international/global marketing teams is desirable.
#LI-AIG
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of inclusion
We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to [email protected].
Functional Area:
