Director of Marketing Analytics

Your new adventure:

Leadership & Strategy
• Build and lead a high-performing marketing analytics team with expertise in data analysis, experimentation, and marketing science.
• Develop and execute the global marketing measurement strategy—defining KPIs, attribution models, and forecasting frameworks to guide decision-making.
• Partner with Marketing leadership to shape investment decisions, campaign optimization, and audience strategy.


Analytics & Insights
• Establish a unified marketing analytics framework across paid, owned, and earned channels to evaluate performance and ROI.
• Lead, and/or contribute to, advanced analytics initiatives and continuously improving analytical models and products such as multi-touch attribution, customer lifetime value modeling, churn prediction, and marketing mix modeling.
• Translate data into actionable insights through dashboards, storytelling, and strategic recommendations for senior executives.


Collaboration & Influence
• Collaborate with the Data and Engineering teams to ensure marketing data infrastructure supports scalable and reliable reporting, insights and actions
• Partner with FP&A and Finance to align marketing efficiency metrics with company-wide financial goals
• Work closely with Product and Lifecycle Marketing teams to improve acquisition, activation, and retention funnels through data-driven insights


Innovation & Enablement
• Drive experimentation frameworks (A/B testing, incrementality testing) to validate marketing hypotheses and investments
• Champion a culture of data literacy and experimentation across the marketing organisation
• Evaluate and implement new analytics tools, data models, and AI capabilities to advance predictive marketing and personalisation

Does this sound like you?

• 10+ years of experience in analytics, with at least 5 in marketing or growth analytics roles at a SaaS or digital company
• Proven success leading analytics teams in a high-growth, global environment
• Deep expertise in marketing measurement, attribution, and data storytelling
• Experience across marketing channels such as paid search, organic (SEO, AEO), brand, CRM, Affiliates, Social
• Strong command of SQL, data visualisation tools (e.g. Tableau, Looker or equivalent), and marketing analytics platforms
• Experience with statistical modelling, marketing mix modelling, and experimentation design
• Familiarity with modern data stacks (e.g. AWS, dbt, Snowflake, Databricks, Jupyter etc…) and marketing automation systems (e.g. Segment, Zapier etc.)
• Strategic thinker with the ability to influence senior stakeholders and communicate complex data clearly
• Strong business acumen and understanding of SaaS growth levers and unit economics
• Passionate about mentoring talent and building scalable, high-impact analytics functions

Why Pipedrive:

• People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change
• We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability
• Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work


Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company.  Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment.


Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.


Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship.


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