Director Marketing Analytics

Director Marketing Analytics 

About the job 

As the Director of Marketing Analytics at Skyscanner, you’ll have the unique opportunity to create and execute our global marketing analytics strategy. Driving growth through both new customer acquisition and increased customer loyalty. You will have the mandate to reshape how we measure marketing success – redesigning attribution frameworks, advancing marketing mix modelling (MMM), and elevating lifetime value (LTV) analysis – to generate insights that sharpen decision-making at every stage of the customer journey. Your strategic leadership will play a pivotal role in guiding Skyscanner’s expansion into new markets and ensuring our marketing efforts are highly effective across the globe, ultimately transforming analytics into a key competitive advantage for our business.  

Key Responsibilities 

Leadership: 

• Lead and evolve the vision, strategy, and roadmap for Marketing Analytics, ensuring it aligns with Skyscanner’s wider commercial and growth objectives. 

• Lead and develop a team of analysts (at various levels), supporting their growth and development. 

• Contribute to encouraging a culture of collaboration, innovation, and excellence within the wider analytics team. 

• Proven experience leading marketing analytics transformation at a senior level within a high-growth, digital, or marketplace business. 
   

Stakeholder Management: 
 

• Serve as a strategic partner to stakeholders in marketing department, ensuring marketing analytics plays a pivotal role in shaping key decisions across the funnel—from brand investment to performance media to CRM. 

• Drive a data-informed culture connecting marketing metrics to broader business KPIs and outcomes. 

• Act as a trusted partner for senior stakeholders in Marketing ensuring the team works is aligned with strategic objectives. 

• Champion the adoption of advanced analytics techniques, experimentation, and automation. Continuously elevate the sophistication of how we measure and optimise marketing performance. E.g. market mix modelling. 
• Use data-driven insights to identify growth opportunities and inform Marketing channel strategies.  

Experience:

• Outstanding stakeholder management and influencing skills, particularly with senior leaders (experience with product and engineering functions would be a plus). 

• A strategic problem solver who can balance short-term priorities with long-term vision. 

• Excellent communication and interpersonal skills to collaborate effectively across diverse teams. 

• Ability to manage complexity, navigate ambiguity, and prioritize effectively in a fast-paced environment. 

• Background in marketing and loyalty analytics a key requirement. 
• Previous experience of being a ‘hands on’ analyst essential.