Director, Lifecycle Marketing

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

Are you a growth-driven marketer with a passion for creating impactful customer experiences and driving revenue expansion? Deel is looking for a Director of Lifecycle Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs. This is a unique opportunity to lead a global team, collaborate across functions, and shape the way Deel engages with its customers at every stage of their journey. If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.

Key Responsibilities:

• Drive Cross-Sell and Revenue Expansion
  Identify and activate cross-sell opportunities across Deel’s suite of products, collaborating with Sales, Product Marketing, and Customer Success to ensure customers unlock the full value of Deel.

• Own and Optimize the Customer Lifecycle
  Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that deliver results at every lifecycle stage.

• Experiment, Analyze, and Scale
  Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives. Define and measure KPIs, including customer engagement, retention, and revenue growth.

• Collaborate Across Teams for Impact
  Partner with teams including Product Marketing and Growth to deliver consistent messaging and maximize the impact of product updates and campaigns.

• Strengthen Customer Relationships
  Develop proactive touchpoints with Customer Success and Account Management teams to position Deel as a strategic partner, driving long-term loyalty and expansion.

• Leverage Insights for Growth
  Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue.

Who You Are

• A growth-oriented marketer with 10+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology

• Proven success in designing and scaling cross-sell and upsell initiatives that drive measurable revenue.

• Analytical and data-driven, with expertise in building and tracking KPIs across the customer lifecycle.

• A strong collaborator who can work across teams and functions to deliver seamless customer experiences.

• Experience managing global programs with a deep understanding of regional market dynamics.

• Comfortable leading and developing high-performing teams

• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Provided computer equipment tailored to your role

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.