Director, Lifecycle Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800  million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Are you a growth-driven marketer with a passion for creating impactful customer experiences and driving revenue expansion? Deel is looking for a Director of Lifecycle Marketing to own and optimize our customer lifecycle strategy, with a focus on identifying cross-sell opportunities, enhancing retention, and building scalable, data-driven programs. This is a unique opportunity to lead a global team, collaborate across functions, and shape the way Deel engages with its customers at every stage of their journey. If you thrive in a fast-paced, innovative environment and are ready to make a measurable impact, we want to hear from you.

Key Responsibilities:

• Drive Cross-Sell and Revenue Expansion
  Identify and activate cross-sell opportunities across Deel’s suite of products, collaborating with Sales, Product Marketing, and Customer Success to ensure customers unlock the full value of Deel.

• Own and Optimize the Customer Lifecycle
  Establish and execute a comprehensive customer contact strategy, creating scalable, measurable programs that deliver results at every lifecycle stage.

• Experiment, Analyze, and Scale
  Adopt a growth hacker mindset to experiment with lifecycle programs, analyze outcomes, and rapidly scale successful initiatives. Define and measure KPIs, including customer engagement, retention, and revenue growth.

• Collaborate Across Teams for Impact
  Partner with teams including Product Marketing and Growth to deliver consistent messaging and maximize the impact of product updates and campaigns.

• Strengthen Customer Relationships
  Develop proactive touchpoints with Customer Success and Account Management teams to position Deel as a strategic partner, driving long-term loyalty and expansion.

• Leverage Insights for Growth
  Use data and customer insights to identify trends, mitigate churn risks, and activate upsell and cross-sell opportunities. Partner with Sales to turn these insights into measurable revenue.

Who You Are

• A growth-oriented marketer with 10+ years of experience in lifecycle or growth marketing, preferably in B2B SaaS or technology

• Proven success in designing and scaling cross-sell and upsell initiatives that drive measurable revenue.

• Analytical and data-driven, with expertise in building and tracking KPIs across the customer lifecycle.

• A strong collaborator who can work across teams and functions to deliver seamless customer experiences.

• Experience managing global programs with a deep understanding of regional market dynamics.

• Comfortable leading and developing high-performing teams

• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.
Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.
Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [email protected] of the nature of the accommodation that you may require, to ensure your equal participation.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on March 30, 2025.

For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144