Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and tracking devices empower members to protect the people, pets, and things they care about most, with a range of features including location sharing, safe driver reports, lost pet alerts, and crash detection with emergency dispatch. Life360 serves over 90 million monthly active users (MAU) as of November 2025 across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
About the Job
We are seeking an experienced and passionate PR & Communications Director to lead the development and execution of PR & Communications strategies that introduce the brand, drive awareness, protect reputation, and acquire Life360 members in our priority international markets. This leader is experienced in coupling global brand narratives with localised nuance and has a passion for crafting stories that push boundaries to make a memorable and on-brand impression on millions of people around the world.
This role will own PR & Comms initiatives for Life360 in the UK, Europe (with an initial focus on the Netherlands and Germany), Australia, Canada, and LATAM, driving maximum reach and achieving our goal of becoming the number one brand that makes everyday family life better.
This leader will be part of the Marketing team and will be based in London, with a hybrid model of remote and in-person/office meetings (1-2 days a week).
What You’ll Do
Primary responsibilities include, but are not limited to:
- Lead strategic planning and execution of all international PR initiatives
- Align PR initiatives with overall marketing campaign planning to create outsized share of voice through effective integrated storytelling
- Collaborate closely with the US Communications team to ensure strategies and messaging are aligned across all regions and markets
- Create and manage annual PR plans, including budgets, timelines, product launches and execution, with ongoing iteration of strategies and tactics based on trends and feedback
- Manage key PR agency partners in each market
- Oversee pitching, media monitoring, and reporting results
- Cultivate and maintain relationships with media and industry stakeholders to influence and further favorable perceptions about the brand
- Proactively find opportunities to tell our brand story, including data-driven storytelling, to create a steady drumbeat of media mentions, positioning Life360 as a leader in making everyday family life better
- Ensure proper brand and corporate positioning and messaging across PR placements
- Evaluate and handle all inbound media inquiries
- Manage all interviews – including briefs, media events and press releases
- Track, analyse and report on media trends and sentiment, in addition to the performance of PR campaigns against set KPIs, sharing clear insights and actionable recommendations to improve performance
- Partner with the Communications team to align and handle region specific crisis communications, including media inquiries, messaging, proactive planning, etc.
- Partner cross-functionally with stakeholders in Marketing (Growth/Performance & CRM), Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
What We’re Looking For
- Ten or more years of experience in PR, journalism, or communications, with a track record of delivering coverage and growing brand trust in multiple countries and languages
- A skilled storyteller who applies art (creative) and science (data) campaigns to targeted audiences. Must have earned data story examples.
- Proactive PR expert who plans 6-12 months out with a clear goal in sight, but who can also move fast to newsjack trends and maximize reactive opportunities
- Experience creating and executing global media strategies, including localising an existing product to international markets
- A history of launching PR campaigns showing a great understanding of and passion for local nuances, and the ability to translate these into clear communications
- Demonstrated experience repeatedly creating moments that "find the zeitgeist"
- Proven perception moving storyteller among teen audiences (Gen Alpha, before Gen Z)
- Curious and eager to learn about our members and business
- Quick and nimble to identify and capitalise on timely and relevant stories
- Possess a strong network of media contacts with whom you have trusted relationships
- Expert-level communicator and writer
- Fearless at applying viral or stunt activations to garner desired brand attention
- Experience in influencer marketing, and/or an understanding how influencer marketing can be used to drive earned media, a plus
Our Benefits
- Industry-leading compensation
- Remote-first company, with opportunity for hybrid working for UK-based employees
- Generous holiday options with flexible PTO
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental wellbeing
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Life360 Values
Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person - We have a team of high integrity people you can trust.
- Be Direct With Respect - We communicate directly, even when it’s hard.
- Members Before Metrics - We focus on building an exceptional experience for families.
- High Intensity, High Impact - We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
