Lead the development of Spotify's Premium offerings strategy, focusing on packaging, consumer propositions, and collaborating with content teams to drive growth and enhance user experiences.
Spotify is evolving how our Premium portfolio comes to life, shaping the way we package features and content into meaningful propositions for listeners around the world.
We are now hiring for a Director, Head of Consumer Propositions, that will partner with cross-functional teams to design the propositions that underpins Spotify’s next chapter of growth: how we bundle content, differentiate experiences, and create locally relevant yet globally consistent offerings.
You’ll translate insight, innovation, and business strategy into tangible propositions and premium product experiences for consumers.
What You'll Do
- Lead packaging strategy for Spotify’s Premium offerings, defining how new features and content are bundled and positioned across markets.
- Develop global consumer propositions to drive sustainable, profitable growth
- Work with our content verticals Music, Audiobooks, Podcasts to translate new content and innovation into clear user propositions.
- Champion creativity and experimentation, piloting new bundles and value combinations that deepen engagement and retention.
- Synthesize insights and performance data to refine the product portfolio, surfacing learnings and clear recommendations
- Ensure coherence and clarity across the full Premium portfolio, balancing global frameworks with local market nuance.
Who You Are
- You have 8+ years of experience in packaging strategy, product marketing, or pricing roles — ideally in tech, media, or consumer subscription businesses.
- You’re passionate about how product design, storytelling, and market insight intersect to create meaningful user experiences.
- You have worked with monetization of new innovation, developing a deep understanding of consumer demand and willingness-to-pay.
- You have a strategic mindset and are confident in driving commercial strategy that drive both growth and profitability.
- You’re experienced in working across multiple regions and cultures, balancing global frameworks with local nuance.
- You thrive in a fast-paced, highly collaborative environment and know how to influence without authority.
- You’re curious, creative, and comfortable navigating ambiguity.
Where You'll Be
- This role is based in Stockholm, Sweden; London, UK or New York, NY
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home
- We ask that you come in 2-3 times per week
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
Top Skills
Consumer Insights
Content Bundling
Packaging Strategy
Pricing Strategy
Product Marketing
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