Director - Global B2C Product Marketing (Maternity Cover)

Job Summary:

Location: London, UK

Division: Ticketmaster, International Marketing (London)

Line Manager: SVP, Fan Product Marketing, Brand & Content

Contract Terms: Maternity Cover, 12 month FTC, Full-Time

THE JOB

We're seeking a Director, Global B2C Product Marketing, with experience developing value propositions and creating fan-facing product marketing campaigns that drive consumer awareness and adoption. This role is central to developing our fan-facing marketing collateral for multiple touchpoints, products, and ticketing businesses across our global network of 31 markets.

The successful candidate will support the development and introduction of new products, services, and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels. Working closely with our Product, Comms and B2B teams, you will be able to collect the information you need to devise our fan value propositions and messaging, ensuring that our range of product marketing campaigns work cohesively together rather than competing with one another.

You will need to understand the complexity of our product offerings and be able to distinguish points of differentiation from competitors from parity features. Working with Research and Strategy teams, you will be able to identify what will resonate with fans and craft creative messaging that distils complex and multi-faceted products into simple and effective B2C marketing.

You will be expected to produce well-researched creative briefs for the wider Brand & Marketing Communications team to work to, briefing our design and content leads to create adverts, content, copy and video. You will acutely understand the importance of brand consistency, by working within our brand guidelines framework both in terms of design and tone of voice. You will also need to have experience of briefing agencies for pitches and projects for both large and small budgets.

You will have superb communication skills and have proven capacity presenting to executive-level stakeholders. You will maintain regular and effective communications with a large network of key senior stakeholders around the company; our product leads, the Global Executive Team and the President of Ticketmaster, as well as key business leads across our international divisions (Marketplace, Ancillaries, Sports, Music and more). Understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital.

The role will be varied and will involve managing a range of marketing campaigns and digital projects as well as building relationships with senior level stakeholders across various business units and markets on group wide, global digital initiatives. The ability to juggle numerous projects for different teams and markets, understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital.

You, in turn, will be rewarded with reaching up to 50 million+ customers with your campaigns, collaborate and learn from incredible co-workers, and enjoy a great and supportive working environment.

WHAT YOU WILL BE DOING

• Managing our global fan product marketing strategy to drive awareness, education and adoption of our suite of different ticketing products and functionality, such as our App, Ticket Transfer, Resale initiatives and digital ticket innovation.

• Be our go-to person on developing fan value propositions for each product, creating messaging to communicate those benefits, and identifying which touchpoints will be most effective for upcoming (and ongoing) marketing campaigns.

• Develop and brief effective, innovative and scalable fan product marketing campaigns that drive successful product adoption using our own touchpoints, plus paid and earned media where appropriate, across all 30+ global markets.

• Partner cross-functionally with our Product, Insight, B2B and Comms teams to help define product rollout and launch planning strategies.

• Working with research tools to generate fan insights and get feedback on your ideas for new product development.

• Help drive go-to-market strategies that support product adoption, market differentiation and new business growth

• Close collaboration with the Research and Fan Experience (Customer Service) teams to identify gaps in fan knowledge or understanding to identify where further marketing is necessary to overcome pain points and drive adoption.

• Work closely with Product Directors to better understand fan engagement and adoption of products and services.

• Ensure local marketing teams have effective marketing materials to meet their local needs, such as adverts, animations, web pages, printed content, FAQs, and templated copy for local translation.

• Develop fan-facing brand campaigns, including landing pages, blog and social content and videos, ideating concepts and narratives that speak to the wider business goals.

• Manage relationships with vendors such as design agencies and digital suppliers, be adept in briefing agencies on our requirements

• Ensure high degree of quality, accurate messaging in line with our tone of voice and consistent use of brand across all promotional material

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• Extensive experience in B2C Marketing, with solid experience in Product Marketing, where you developed value propositions and messaging

• Comfortable operating at a senior level in an international business. Stakeholder management and influencing skills are essential.

• A proven track record as a marketing Rockstar, executing strategic priorities with successful go-to-market product strategies.

• Briefing multi-disciplinary teams to produce best-in-class marketing campaigns across owned, paid and earned touchpoints.

• Extraordinary team player and ability to thrive in a fast-paced, high-growth environment where quality, innovation, speed of decision making, and execution are critical to organisational success.

• Multi-divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals.

• Solid experience of managing vendor relationships eg. creative agencies or digital suppliers

• Fluent English, and the ability to produce clear and concise documents and emails

• Advanced PowerPoint skills

• Experience of working in a global organisation with complex product offerings

YOU (BEHAVIOURAL SKILLS)

• Positive energy, passionate about the opportunity surrounding our products, the industry and driving the best fan experience.

• Accountability: take ownership and act, know how to prioritize work and build relationships with several different teams to be able to execute your best work

• Puts the fan first in everything they do, not afraid to speak up and advocate for the best fan experience based on their needs.

• Strong collaborator and team player, eagerly collaborates across a matrixed organisation to drive successful go-to-market strategies and marketing campaigns.

• Strong communication and negotiation skills are required to work across our global organisation of 30+ different markets

• An eye for details – you will need to pull together different documents, information and feedback from different teams to truly understand our products

• Pro-active attitude – you have the drive to go out and understand our business and product roadmaps

• Results-oriented with a positive outlook, who loves getting into the brains of how our fans think

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. 

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.