DIRECTOR OF EMEA MOBILITY MARKETING / HYBRID/ COMPETITIVE BASIC SALARY / ANNUAL BONUS / BENEFITS / PERMANENT POSITON
About the Team / Role
Owns marketing performance and revenue contribution across EMEA Mobility.
Role Mandate
This role operates within an AI-first, hub-and-spoke marketing model. It is accountable for driving measurable commercial impact while transitioning execution to shared services and AI-enabled workflows. Success depends on strong orchestration, clear prioritisation, and effective cross-functional alignment.
What’s on Offer
Highly competitive salary (dependant on experience)
Annual Bonus
40-hour week – Monday to Friday
Remote Working
Industry leading pension scheme
Private Medical
25 days holiday plus Bank Holidays – with the opportunity to purchase additional holidays
Life assurance
Income protection
Gym Flex membership
Discounts & perks platform
Employee wellbeing
How you’ll make an impact
1. Commercial Ownership
Owns defined commercial outcomes, ensuring marketing contributes directly to pipeline, conversion, and revenue.
Translate business targets into marketing priorities
Align with Sales on pipeline and deal acceleration
2. Orchestration & Operating Model
Leads orchestration across the hub-and-spoke model, ensuring efficient use of shared capabilities.
Leverage shared services (growth, lifecycle, content, data)
Drive structured intake, prioritisation, and delivery
3. AI & Workflow Transformation
Ensures AI is embedded into workflows to increase scale, speed, and consistency.
Drive AI adoption within scope
Shift work from manual execution to automation
4. Performance & Optimisation
Owns performance tracking and continuous improvement.
Monitor pipeline, CAC, and ROI
Identify and act on optimisation opportunities
5. Stakeholder Alignment
Ensures alignment across Marketing, Sales, Product, and Data.
Act as key partner to stakeholders
Communicate priorities, trade-offs, and results
Role Differentiation
Focuses on regional execution and sales alignment, ensuring global strategy translates into local revenue outcomes.
Position in the Organisation
Part of the International Marketing organisation, operating within a hub-and-spoke structure. Works closely with shared capability teams and regional or global stakeholders.
Experience you’ll bring
Strong B2B marketing experience
Commercial mindset with revenue accountability
Experience in matrix organisations
Familiarity with AI-driven marketing
Success in the Role
Measurable pipeline and revenue impact
Efficient use of shared services
High adoption of AI workflows
Strong stakeholder trust and alignment
What’s Next?
If you have the skills and passion to take on this Marketing Director position we would love to hear from you. APPLY NOW for immediate consideration.
Due to the volume of applications received, unfortunately it is not possible to respond to each one individually, applicants that are shortlisted will be contacted within one week of application
We do not accept speculative CVs. Any CV received by WEX will be treated as a gift and eligible for an agency fee. PSL agencies should only send CVs if authorised to do so by the Talent Acquisition team.
