Director of Demand Gen, International

POSITION DESCRIPTION

Sayari is seeking a high-agency Director of Digital Demand Generation to own and execute our demand engine across Enterprise, Government, and Financial Services segments. Reporting to the VP of Revenue Marketing, you will own end-to-end campaign execution for your designated segment, run paid channels hands-on, manage agency relationships day-to-day, and leverage an AI-native toolkit to augment your work, increase campaign management velocity, and drive measurable pipeline impact. This is an execution role for a seasoned operator who builds and runs programs directly, not a team-management role. You will work alongside the VP of Revenue Marketing, who owns overall strategy and planning, as a true execution partner.

JOB RESPONSIBILITIES

• Own and execute full-funnel demand generation campaigns for your designated segment (e.g., Government or Commercial) across paid digital, ABM, content syndication, email, and social.
• Run paid channels day-to-day: manage LinkedIn Ads and Google Ads directly, and serve as the primary relationship owner with external agencies scaling those programs.
• Build and launch ABM programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization.
• Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue.
• Own the digital advertising budget for your segment, optimizing paid search and social toward pipeline contribution.
• Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency, going well beyond basic prompting toward workflow-level integration.
• Establish a regular reporting cadence for senior leadership using Salesforce and attribution data.
• Collaborate with the event management team to ensure events are integrated with digital touchpoints within your campaign motion, not standalone programs.

SKILLS & EXPERIENCE

Required:

• 10+ years of B2B demand generation experience, with 3+ years in a senior leadership role owning pipeline and revenue targets.
• Proven track record of driving revenue growth at companies with $100M+ ARR.
• Deep expertise in multi-segment B2B technology marketing, specifically for Enterprise, Government, or Financial Services buyers.
• Expert-level command of Marketo, HubSpot, 6sense, Demandbase, and Salesforce.
• Demonstrated experience using AI tools to optimize marketing operations and personalization at scale.
• Strong analytical orientation with the ability to build and interpret complex attribution and funnel models.
• High agency leadership style with a focus on second-order thinking and ruthless prioritization.

Preferred:

• Experience marketing to government agencies or intelligence community buyers.
• Background in risk intelligence, RegTech, or FinCrime compliance markets.
• Familiarity with government procurement cycles and SLED/Federal demand gen strategies.