Director, Creative CCTM

Job Description Summary:

The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing the CCTM brands to life in Europe through world-class creativity, culture-shaping experiences, and breakthrough consumer engagement. 

The Creative Director will play a critical role in contributing to the brands creative agenda in Europe, and also leading selected global campaigns, by collaborating closely with an extensive network of stakeholders: brand teams, Shopper, Digital, Insights, agencies and global partners. 

This role sits at the intersection of creativity, culture, strategy and brand leadership and is responsible for leading end-to-end brand experiences and campaigns across more than 40 markets.  

It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration.  

Creative Strategy Leadership  

• Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.  
• Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression. 
• Own and evolve the articulation of brand narratives across the full consumer journey.  
• Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale. 
• Serve as the key European creative point of contact with Global creative teams 

Creative Development & Agency Partnership 

• Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders. 
• Lead and challenge agency partners through the creative development process to deliver high‑quality, distinctive, and digitally forward work. 
• Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches to keep Stills brands fresh and competitive. 

Cross‑Functional & Network Collaboration 

• Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey. 
• Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence. 
• Facilitate sharing of learnings, creative benchmarks, and innovation across markets to raise the overall creative bar. 

European Amplification & Local Market Enablement 

• Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively. 
• Partner with markets to ensure creative work is adapted with cultural intelligence 
• Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints. 

Creative Performance & Continuous Improvement 

• Evaluate creative work using pre‑testing, in‑market performance data, and post‑campaign analysis. 
• Leverage data, analytics, and audience insight tools to inform creative choices and optimize full‑funnel impact. 

Capability Building (without direct reports) 

• Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network. 
• Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling. 
• Help foster a strong, connected creative community across European markets, Global teams, and agency partners. 

Qualifications & Requirements 

• Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred. 
• 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership. 
• Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets. 
• Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats. 
• Experience working closely with world‑class creative agencies and multi‑market stakeholders. 
• Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment. 
• Excellent communication, storytelling, and conceptual thinking skills. 
• Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment. 
• Passion for culture, creativity, and innovation. 
• FMCG or beverage experience preferred but not required. 

What We Can Do For You 

• European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions. 
• Creative Impact & Autonomy: Opportunity to influence high‑visibility brand work, push creative boundaries, and experiment with modern storytelling approaches. 
• Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem. 
• World‑Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca‑Cola Company. 

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.