Leads Adverity’s content, communications, PR, editorial, category creation, market education, executive thought leadership, AEO, and organic visibility strategies. Manages a content team and PR agency while setting editorial standards and guiding hands-on content production. Builds agentic systems and processes for content scheduling, optimization, and distribution, with responsibility for growing share of voice and shaping the company’s market narrative.
Role summary
The Director, Content & Communications owns Adverity's content strategy, editorial direction, executive thought leadership, and PR/communications strategy end-to-end. The role leads a focused content team and is a working leader, hands-on with editorial direction, thought leadership programmes, and PR strategy, not just a strategic overseer.
Primary accountability is category creation and market education, shaping how the market defines and talks about the space Adverity competes in, and building the market's understanding of the problem it solves.
This is an agentic-first content leadership role: the Director is responsible for building and shaping the agentic systems and processes that support content, AEO optimisation, scheduling, and distribution.
Key responsibilities- Lead category creation — defining and driving the market narrative for the space Adverity competes in, and arming executive spokespeople to deliver it publicly
- Lead market education — building the market's understanding of the problem Adverity solves, through explainer content, practitioner-level education, and analyst engagement
- Own content strategy and editorial direction — the framework and standards flowing into campaigns, ABM, PMM, and thought leadership
- Own PR and communications strategy — managing the external PR agency and earned media presence
- Lead executive thought leadership programmes for senior spokespeople
- Lead AEO strategy and share-of-voice growth through content, PR, and editorial output
- Set editorial standards and quality bar for all written marketing output
- Shape and evolve the agentic systems and processes supporting content, AEO optimisation, scheduling, and distribution
- Extensive experience in brand, content, or communications leadership in B2B SaaS
- Demonstrable track record growing share of voice in a competitive category
- Experience leading AEO, SEO, or AI-search visibility programmes at scale
- Hands-on editorial chops — capable of setting voice and directing senior content and design talent at the working level
- Experience managing PR agencies and securing tier-one earned media
- Experience owning organic social and executive thought leadership programmes
- Experience deploying AI and agentic tooling in a content production context
Adverity London, England Office
24 Chiswell St, London, United Kingdom, EC1Y 4TY
Similar Jobs
.png){kind=logo}
AdTech • eCommerce • Information Technology • Software • Travel • Generative AI
Develops and improves sales enablement, training, onboarding, and content programs for Expedia Group Advertising. Responsibilities include designing Seismic modules, delivering live training and planning sessions, organizing sales events, partnering with Sales, Product, and Analytics, and supporting initiatives that improve sales productivity. The role is based in Expedia offices in London or Madrid and requires strong communication, training design, and sales experience.
Top Skills:
Ai SolutionsExcelMicrosoft PowerpointMicrosoft WordSalesforceSeismic
Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
Lead strategic technical integrations with external partners, improve partner operations, and develop scalable partner-facing solutions. Collaborate across Product, Engineering, Business Development, Program Management, and Marketing to prototype, test, and launch features. Serve as the technical point of contact for partners, address product gaps, integrate payment and B2B APIs, and support streaming platforms across Android TV, browser-based TV platforms, embedded devices, and OEM ecosystems.
Top Skills:
Android TvHTML5JavaScriptNode.jsReactTypescriptWebsockets
Cloud • Information Technology • Security • Software • Cybersecurity
Build and improve features for Cloudflare’s global edge web server, focusing on the rules engine and control plane. Design reliable, safe, highly available distributed systems, improve performance, create new systems, and collaborate with platform and product engineering teams. The role involves applying algorithms, data structures, concurrency controls, and practical computer science to large-scale web infrastructure.
Top Skills:
GoRust
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
