Director of Business Performance & Optimisation- Marketing

Who are we?

A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary

The Director of Marketing Operations will lead the strategic and operational backbone of our B2B marketing organization. This role is responsible for driving operational excellence, financial stewardship, marketing effectiveness, and scalable processes that enable performance and growth. The ideal candidate combines strong analytical skills with a passion for process optimization, change leadership, and cross-functional collaboration.
This position will manage a distributed team with direct reports across multiple regions, ensuring global alignment while respecting local market needs.

Responsibilities

Financial Management

• Own the marketing budget planning, forecasting, and reporting processes

• Partner with Finance and Marketing leadership to ensure accurate budget allocation and spend tracking

• Develop financial models to support ROI analysis, investment decisions, and resource prioritization

• Monitor and optimize marketing spend efficiency across campaigns, programs, and initiatives

• Lead the implementation and management of financial tools and systems that support marketing operations

• Drive change management and communication strategies to ensure successful adoption of financial processes and tools across teams

Process Optimization, Governance & Marketing Effectiveness

• Lead the design and rollout of standardized marketing processes that support scale, consistency, and efficiency

• Implement best practices for campaign execution, lead management, and performance measurement

• Drive continuous improvement initiatives to enhance operational workflows and reduce time-to-market

• Establish governance frameworks for data quality, compliance, and workflow optimization

• Oversee the selection, implementation, and ongoing management of workflow tools that support marketing execution

• Champion change management and internal communications to ensure process changes are understood, adopted, and sustained across global teams

• Collaborate with stakeholders such as Finance, Field Marketing, Brand, Events, Revenue Operations, and IT to align on processes and operating models

• Develop and maintain frameworks to measure and improve marketing effectiveness across channels, programs, and regions

Additional Responsibilities

• Lead and mentor a high-performing Marketing Operations team across multiple regions

• Define and track KPIs to measure operational success and marketing impact

• Serve as a strategic advisor to marketing leadership on operational planning and execution

• Develop and execute communication plans to support organizational alignment and transparency around operational initiatives

Qualifications

• 10+ years of experience in Marketing Operations or related fields, with at least 5 years in leadership roles

• Proven expertise in financial management within a marketing context

• Experience implementing and managing financial and workflow tools (e.g., budgeting platforms, project management systems)

• Strong understanding of B2B marketing processes, marketing effectiveness frameworks, and data governance

• Demonstrated success in leading change management initiatives and internal communications

• Exceptional analytical, problem-solving, and communication skills

• Experience building and scaling operational frameworks in complex, global organizations

The targeted pay range for this position in the following location is / locations are:

Canada - Toronto Office TRO : 154,000 - 232,000 CAD / Annual

Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.

Equinix Benefits

As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.

Employee Assistance Program: An Employee Assistance program is available to all employees.

Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.