Director of Business Partner Marketing

Director of Business Partner Marketing

London (hybrid working)

Full-time 5-days a week

Permanent

The Opportunity 

What if you could shape how a global insurance business brings its most important products, capabilities and stories to life?

This is a senior, highly influential leadership role at the intersection of strategy, marketing and execution. As Director of Business Partner Marketing, you’ll partner closely with senior leaders across QBE’s Insurance and Reinsurance businesses, translating commercial priorities into compelling, customer‑led marketing strategies that drive growth, engagement and measurable impact.

You’ll lead global and local media agencies and creative partners to deliver high‑impact campaigns that bring our strategy and local media plans to life. Central to the role is simplifying how a large and diverse stakeholder group engages with International Marketing — embedding clear ways of working, strong governance and scalable operating models, with future automation and AI in mind. You’ll champion audience‑led thinking, grounded in customer and broker insight, and build a marketing centre of excellence that delivers distinctive campaigns, best practice and a clear return on investment for the business.

Having the right to work in the UK is a requirement for this role.  QBE may consider sponsorship at its discretion

About QBE  

At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.  

We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner. 

What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

Your new role 

In this role, you’ll play a key leadership position within International Marketing, acting as a trusted strategic partner to senior stakeholders and leading the delivery of high‑impact, integrated marketing activity.

You will:

• Translate business priorities and growth levers into marketing strategy and execution

• Act as senior marketing ‘consultant’ to country managers, European Committee and key stakeholders across the business

• Enable local and regional marketing and communications activities that are consistent with our global brand, but provide the necessary local relevance with ready‑to‑deploy assets

• Design integrated marketing campaigns, propositions and content strategy aligned to International and local commercial priorities

• Ensure marketing activity is activated through the most effective channels, formats and positioning – flexing based on market trends

• Significant senior stakeholder management with a focus on European Markets

• Ability to coach and develop marketing talent, creating a high-performing centre of excellence

• Partner with numerous media agencies and teams to:

  • Brief, shape and prioritise campaign assets

  • Ensure the right mix of digital, owned, paid and earned channels

  • Maintain clarity on what “good/excellence” looks like at every stage of execution

• Champion a customer‑centric, insight‑led approach to content creation and channel selection

About You

We’re looking for a strategic, collaborative marketing leader who combines commercial thinking with strong execution capability. You’ll bring:

Experience & background

• Significant senior marketing and communications experience in financial services

• Proven track record of business partnering and strategic marketing leadership

• Experience translating complex propositions into clear, compelling marketing plans

• Experience working in matrixed, international organisations and global organisations

• Digital marketing and platform experience that drives engagement at scale - CRM

• Led high-performing teams of between 20-30 individuals (inclusive studio/freelancers)

• Some media and Public Relations experience preferred, but not essential

Skills & capabilities

• Strong strategic thinking with hands‑on marketing execution credibility

• Excellent stakeholder management and influencing skills

• Deep understanding of content strategy, channels and campaign activation

• Comfortable working at a strategic level and then ‘hands on’ behind the scenes

• Structured, prioritisation‑led approach to marketing planning

• Significant talent management and coaching on marketing best practice

Benefits  

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

As well as the benefits below we also offer an extensive choice of other options to suit you!   

• 30 days holiday a year with the option to buy up to 2 additional days.  

• Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.  

• Private medical insurance – we fund fully comprehensive private medical cover for you and all the family.   

• Short term remote work abroad - you can request up to 20 days per year to work remotely from certain locations abroad.  

To learn more about benefits of working with us, click  Rewarding our people - QBE European Operations 

Awards & Recognition

We value our employee’s experience with us and are proud to have been recognised for the following awards:

• Insurance Post British Insurance Awards 2025:   Winner: Commercial Lines Insurer of the Year, Winner: Reinsurer of the Year - QBE Re, Winner: ESG, Diversity, Equity and Inclusion Initiative of the Year, Winner: Insurance Personality of the Year - Chris Wallace, Executive Director UK insurance

• AXCO Global Insurance Awards 2024 Winner: Network Management of the Year 

• Insurance Business UK 5-Star Cyber Awards 2024: QBE rated as a 5-Star Cyber Insurer 

• Insurance Post British Insurance Awards 2023: QBE rated as a 5-Star Employee

To learn more about our achievements, click here  

Apply now and let’s make it happen!  

If you’re looking for a career that combines your expertise and your empathy, click Apply today. 

Your career. At the heart of it.   

Skills:

How to Apply:

To submit your application, click "Apply" and follow the step by step process.

Equal Employment Opportunity:

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.