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Excel Sports Management

Director, Brand Marketing

Posted 2 Days Ago
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London, Greater London, England
Senior level
London, Greater London, England
Senior level
The Director of Brand Marketing at Excel Sports Management will advise corporate clients on sponsorship and sports marketing investments. They are responsible for building client relationships, managing sponsorship initiatives, leading marketing strategies and activations, overseeing budgets, and ensuring effective client service. They will also conduct analysis to support client goals and manage both internal resources and vendors.
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Excel Sports Management is an industry-leading sports agency representing top-tier talent, blue-chip brands and marquee properties. Our success is rooted in our people, our high character reputation and our commitment to creating a diverse and welcoming workplace. We focus on team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions that keep our clients and agency ahead of the curve.


Excel Sports Management is an Equal Opportunity Employer (EOE).

Position Summary:

Excel Sports Management is seeking an experienced Director, Brand Marketing to advise corporate clients on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, event management and measurement. The ideal candidate will support the Excel Brand Marketing team across targeted clients, events, and new business efforts. This person will create meaningful, strategic, and inspiring brand concepts, ideas, stories, and experiences for our clients. This role will be based in Excel’s London, UK office.


Role & Responsibilities:

  • Builds and maintains positive client relationships that result in enhanced partnerships and increased opportunities for Excel’s growth
  • Interacts daily with clients and all appropriate agencies/properties to manage sponsorship programming initiatives
  • Serves as the day-to-day account lead for a brand’s global F1 team partnership
  • Leads the direction and development of integrated marketing strategies including developing creative platforms and new consumer engagement activations across all new and future client sponsorship opportunities
  • Supports the analytics function in the sponsorship investment strategy to include portfolio analysis, strategic recommendations and enterprise measurement frameworks
  • Builds, sustains, manages and reconciles budgets along with providing client budget updates along each step of the process
  • Manages direct reports, ensuring we’re providing flawless client-service and a second-to-none agency experience
  • Conducts research, analysis and provides recommendations in an effort to gain greater knowledge of our industry, in support of client goals
  • Manages internal resources and vendors to ensure the highest standard of work is consistently delivered
  • Travels to client events as necessary
  • All other duties as assigned


Education & Experience:

  • Bachelor’s degree required
  • 6-8 years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property, or agency
  • Experience developing and implementing sponsorship marketing strategy and activation on behalf of client or company
  • Sports marketing and agency experience managing day-to-day relationships with clients, properties, and agency partners
  • Experience with Formula 1 at the league or team level


Knowledge, Skills & Abilities:

  • Passionate about creative ideation, developing, and finishing the job all the way through.
  • Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi-faceted.
  • Curious marketer that has multi-channel experience across a variety of different disciplines.
  • Ability to self-start and work within a small team and dynamic organization.
  • Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond.
  • Experience managing day-to-day relationships with clients, agencies, and vendors.
  • Strong sense of ownership, ensuring goals are met and high-level standards are upheld.
  • Able to think strategically, creatively, and problem-solve independently (and in groups).
  • Excellent time management and be able to multitask effectively in fast-paced environments.
  • Proficient in PowerPoint, Excel, and Word and the technical/computer skills to create and deliver client presentations.
  • Goal-oriented, results-driven and be able to maintain composure under pressure.
  • Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience.
  • Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies.
  • Driven to increase industry knowledge and work to stay ahead of the curve.
  • Uncompromised ethics, integrity and discretion with company and client information.


This position is eligible for benefits and discretionary bonus.

Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria.

This position is not eligible for sponsorship.


Excel Sports Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation and training.

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