Director, Agency Partnerships - EMEA

Posted 19 Days Ago
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London, Greater London, England
7+ Years Experience
Cloud • Marketing Tech
The Role
The Director of Agency Partnerships at InMobi is responsible for developing and growing relationships across agencies in EMEA to support product and revenue objectives. This role involves managing senior-level strategy, planning, and activation relationships with HoldCos and agencies, negotiating strategic agreements, driving digital marketing strategies, and collaborating with internal teams to drive adoption of InMobi solutions.
Summary Generated by Built In

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.


Overview 

Reporting to the VP, Head of Agency Partnerships, Americas & EMEA - this role sits at the intersection of sales, marketing, and strategy responsible for developing and growing InMobi’s relationship across HoldCos and Independent Agencies in EMEA. This senior role will work collaboratively across disciplines to develop deeper strategic engagement and partnerships across agencies in support of InMobi’s product and revenue objectives.  

As the Director of Agency Partnerships, you will be responsible for building/owning all key senior leadership relationships with leads across Investment, Programmatic, Partnerships, Strategy, Data Science, Commerce and more, developing innovative and commercially viable partnerships that support account level engagements by the direct sales team. This role will work with cross-functional teams to drive market strategies, support overall agency product enablement and contribute to a world class team and culture.  

The impact you'll make  

  • Manage the senior-level strategy, planning and activation relationships with HoldCos and agencies across EMEA
  • Build and foster long term senior relationships with global /regional agency leaders and decision makers that includes the end-to-end customer relationship for their revenue, tech and data needs.
  • Work with global InMobi teams to support the relationship at the holding company and respective operating company levels and independent agencies.
  • Lead efforts in structuring, drafting, and negotiating large strategic and commercial agreements focused on agency capability development, product education and tools integration (where applicable).
  • Design overall digital marketing and product development strategies with agencies and theirt client portfolio in support of driving adoption of InMobi offerings.
  • Drive thought leadership/strategic thinking by partnering with key internal stakeholders e.g. regional agency teams (APAC, NA), sales, marketing and operations to ensure consistency across global markets.
  • Partner and collaborate closely with the regional Direct Sales, Customer Success and Audience Intelligence (Insights) teams to drive adoption of all InMobi solutions with all new agency accounts and support the discussions with existing accounts.
  • Be the voice of the EMEA agency contacts inside InMobi and bring feedback across our go-to-market, product, product marketing, etc. teams.
  • We need a Yearn to Hunt: you’ll be tracking down key agency team contacts – and most importantly, opportunity - across strategy/planning, display/investment, video, search, commerce, shopper and programmatic orgs.
  • We need Grit: A no holds barred approach to increasing agency channel investment with the willingness to follow and adopt internal processes and systems.
  • We want you to Have Fun: This is an incredibly dynamic space with its fair share of challenges.
  • The ability to roll with the punches while keeping a level head and having some fun while you’re at it is critical  

The experience we need: 

  • Strong existing relationships and experience working across EMEA agencies a significant preference
  • 10+ years of senior level experience either in an Agency Partnerships role in Ad/MarTech or in a Partnerships role within a major Agency HoldCo (with a focus on negotiating complex commercial agreements, upfront agreements, and governing terms agreements )
  • Driving performance for enterprise client solutions, specifically within online media buying and advertising technologies
  • Senior level (C-level included) technical stakeholder relationship management, translating their business needs into innovative technology solutions
  • Collaborating with cross-functional teams and building relationships across internal teams
  • Demonstrated strategic and analytical sales and account management approach
  • Strong organizational and negotiation skills, with the ability to multi-task
  • Passionate team player with a sense of humor and desire to win with, and for, the team – and InMobi overall
  • Bachelor's degree or equivalent practical experience  

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!


The Company
1,516 Employees
On-site Workplace
Year Founded: 2007

What We Do

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms.
As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com
Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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