Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
We're seeking a Director of Agency Management to build and operate Fora's agency business—a new model to support established agencies as well as home-grown focused, specialist agencies operating at Fora. This is a rare opportunity to stand up an entirely new line of business from the ground up.
The first focus is getting agencies onto Fora and making them succeed: owning the onboarding, implementation, and platform adoption for net-new agencies entering Fora for the first time and for Fora teams graduating into full agencies—and building the repeatable strategy and operations behind it. Over time, the role grows into agency portfolio leadership: becoming the leader that agency General Managers report into, accountable for the portfolio's growth and P&L. It's a senior, entrepreneurial, P&L-minded role for an operator who has built and led in the agency world and wants to build something new. This is a full-time role, NY or LA considered, reporting to the Head of Advisor Experience.
Key ResponsibilitiesAgency Onboarding & Account Management (first focus):
- Own the onboarding and implementation experience for net-new agencies entering Fora for the first time, and for Fora Advisor teams graduating into full agencies.
- Build the SOPs and onboarding playbook that get agencies productive fast—including product and Fora-tool adoption,with Sales and the Solutions Architect / ProdOps teams.
- Serve as the ongoing account and accountability owner for agencies once they're on the platform.
Strategy & Operations (first focus):
- Define the agency model's positioning and go-to-market in partnership with Sales—and build the repeatable playbook that lets Fora launch and absorb new agencies.
- Identify and close gaps in training, onboarding, platform tools, supplier partnerships, and community for agencies and their advisors.
- Act as a credible, external-facing leader to senior agency principals considering a move to Fora.
Agency Portfolio Leadership & P&L (future state):
- Grow into leading Fora's own branded agencies—the General Managers who develop and run them report into this role over time. That includes standing up new agencies by hiring and overseeing the GM who builds it.
- Own the agency portfolio P&L: drive revenue through advisor productivity, client bookings, and supplier relationships across the agencies you oversee.
- Recruit, coach, and develop GMs; set the standard for how a high-performing agency is run on Fora.
- Track and report on agency performance—advisor activity, booking volume, and business growth.
- Demonstrated P&L ownership
- Deep experience in the travel-agency or host-agency world—credible with senior agency owners and principals
- Strong management and leadership skills, including the ability to recruit, inspire, and develop General Managers and non-traditional talent
- Entrepreneurial mindset—comfort with ambiguity, building from scratch, and operating with minimal infrastructure
- AI-forward and growth-minded—excited to leverage new tools and technology as a core part of how you work and lead
- Ability to work in the U.S.
- MBA or other advanced degree
- Familiarity with the host agency model and how agencies-within-agencies operate
- Experience in a high-growth startup or technology-enabled business
- An existing network across the travel-agency and supplier community
Compensation for this role varies based on experience, with an indicative range of $180k-225k base salary + performance bonus + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. LA candidates are also considered.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
