About Us:
Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint you’ll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:
Bold in how we dream and innovate
Responsive to feedback, challenges and opportunities
Accountable for results and best in class outcomes
Visionary in future focused problem-solving
Exceptional in execution and impact
Director, Account Based Marketing Programs EMEAPosition summaryReporting to the EMEA Marketing VP, you will own the EMEA Account Based Marketing (ABM) program for named and tiered accounts, building a repeatable engine that drives account engagement, pipeline creation, and pipeline acceleration. This role is the single owner for ABM strategy, plays, orchestration, and measurement across EMEA, partnering tightly with Sales leadership, BDRs, and Field Marketing Managers for market execution.
What you will own
- EMEA ABM strategy: account tiering, ICP alignment, personas, plays, and annual and quarterly ABM plans tied to revenue priorities.
- Running 1-1 and 1-few ABM campaigns at scale cross EMEA
- ABM orchestration across channels: 6sense intent and segmentation, paid, email, web, events, executive engagement, and BDR sequences (with clear handoffs and SLAs).
- 1 to few ABM moments that matter: ABM roundtables and executive level experiences designed to create meetings and advance late stage opportunities.
- ABM content and conversion layer: account specific value props, invitations, landing pages, nurture, and sales enablement assets (briefing and alignment with Product Marketing and Content).
- Program operations: budget, agency management, tooling governance, and weekly performance cadence with Sales and Marketing stakeholders.
- Measurement framework: account engagement, meeting creation, stage progression, influenced and sourced pipeline from ABM accounts, ROI and learnings.
- Hands-on execution of paid digital campaigns across LinkedIn Ads and ABM ad platforms (6sense DSP, display, etc.), owning campaign setup, audience segmentation, bid strategy, budget pacing, and optimisation directly within platform, without agency dependency.
- End-to-end creative lifecycle for ABM ad campaigns: briefing design and web teams in a global operating model, managing asset production timelines, versioning for account tiers and personas, and ensuring creative is trafficked and live on time.
- Ad copywriting for ABM campaigns across LinkedIn and programmatic channels, writing headlines, body copy, and CTAs tailored to ICP segments, personas, and funnel stage, in close collaboration with Product Marketing and Content.
What you bring
- 8 to 10+ years in B2B enterprise marketing, with proven ABM leadership in SaaS, cloud, or cybersecurity.
- Hands on experience building multi-channel ABM plays.
- Strong sales interlock skills with enterprise AEs and BDR teams, including operating rhythms and accountability.
- Comfort running executive level programs and translating insight into action.
- Strong program management, agency management, and performance reporting discipline.
- Experience of creating personalised landing pages using tools such as Folloze
- Proven hands-on experience running LinkedIn Ads and intent or contact based ad platforms (Vector.co, Influ2) independently, including campaign build, creative trafficking, A/B testing, and performance reporting, not just strategy oversight.
- Direct experience managing the creative production lifecycle for digital ad campaigns in a global model, comfortable briefing and coordinating with distributed design and web teams, managing feedback loops, and holding timelines.
- Strong ad copywriting capability for B2B demand gen and ABM, writing conversion-focused copy for paid social and display, with a clear grasp of how messaging should shift by account tier, persona, and buying stage.
- High AI Proficiency with experience of using tools similar to Phantom Buster, Clay for GTM orchestration
#LI-SL1
Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to [email protected].
How to Apply
Interested? Submit your application along with any supporting information- we can’t wait to hear from you!
