Digital Strategy Manager

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux. 

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

This exciting Digital Strategy Manager role is across one of our large agency clients, your digital expertise, strategic and insight superpowers will come into play whilst talking to global clients and internal stakeholders in multiple markets.

This role will provide you with the opportunity to work across 25+ markets with a large Engine team which is involved in all elements of Essity’s digital advertising. 

This role is dedicated and will sit within the Essity team based in Zenith International. The role will report to the lead of the Digital Centre of Excellence (COE) and work in close collaboration with the channel teams (social, search, programmatic activation) to identify digital trends and drive best practice which can be packaged and shared out across the Zenith local network and Essity clients (local + global). The role will drive learnings into the hands of local Zenith planners to advance local digital tactical media plans with the latest insight and lift overall digital maturity across all markets (regardless of size).

• Accountable for identifying and distributing digital biddable learnings and best practice across Zenith local markets’ planners to enable the advancement of local digital campaign strategy and tactical media planning
• Collaborate with analytics team members and digital buyers within the Hub to support the collection of digital data
• Provide input and recommendations for improvements/needs across the automated dashboarding (Project Dream) to enable Hub buyers, local planners, and COE team to identified digital trends and inform insight and learnings
• Develop annual digital strategic roadmap alongside Essity global
• Co-creating annual digital test & learn plan, deliver against co-developed digital strategic pillars with Essity global

Qualifications

• Experience across digital insight, best practices
• Good understanding of digital reporting, ad technology, governance
• Worked within either digital strategy, planning or activation teams across 

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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