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Visa Inc,

Digital Product Go-To-Market Manager

Job Posted 8 Days Ago Reposted 8 Days Ago
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London, Greater London, England
Senior level
London, Greater London, England
Senior level
The Digital Product Go-To-Market Manager leads product commercialization strategies for digital payment solutions, focusing on e-commerce, market needs, and client engagement while driving product adoption and managing risks.
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Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

  • Undertake research with market teams to understand segmentation, user payment needs, market practices and behaviours
  • Support the development of the overall goals and commercialisation strategy to ensure Visa’s success in digital payments and authentication across our suite of digital products and solutions.
  • Deliver commercial and product initiatives required to execute the commercial strategy for growth and delivering greater value for Visa’s clients
  • Evaluate product related regulatory, legal and operational risks and implement mitigations required
  • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures
  • Prioritise initiatives based on an understanding of client needs gathered from client facing teams, together with an assessment of likely benefit to Visa
  • Work with global and local product development teams to develop a localized view of products and to ensure everything is in place for products to be deployed and scaled in our region
  • Create compelling client facing market collateral for engaging issuers, payment service providers and acquirers on e-commerce centred on UX for key use cases and solutions
  • Work with local product development and client facing teams to develop and execute the go to market approach for our key digital initiatives including pilot framework and strategy, launch communications plan and execution framework
  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings
  • Leverage learnings across product launches to develop a Go-To-Market Playbook
  • Actively monitor commercial performance of the product portfolio and determine any remedial actions required
  • Where needed, define market requirements through UX centred design for e-commerce/CNP digital solutions and provide feedback to global product teams
  • Undertake research with market teams to understand segmentation, user payment needs, market practices and behaviours
  • Support the development of the overall goals and commercialisation strategy to ensure Visa’s success in digital payments and authentication across our suite of digital products and solutions.
  • Deliver commercial and product initiatives required to execute the commercial strategy for growth and delivering greater value for Visa’s clients
  • Evaluate product related regulatory, legal and operational risks and implement mitigations required
  • Create and apply best practices to create commercial constructs, terms, agreements and pricing structures
  • Prioritise initiatives based on an understanding of client needs gathered from client facing teams, together with an assessment of likely benefit to Visa
  • Work with global and local product development teams to develop a localized view of products and to ensure everything is in place for products to be deployed and scaled in our region
  • Create compelling client facing market collateral for engaging issuers, payment service providers and acquirers on e-commerce centred on UX for key use cases and solutions
  • Work with local product development and client facing teams to develop and execute the go to market approach for our key digital initiatives including pilot framework and strategy, launch communications plan and execution framework
  • Develop and disseminate materials to educate internal and external stakeholders on new product offerings
  • Leverage learnings across product launches to develop a Go-To-Market Playbook
  • Actively monitor commercial performance of the product portfolio and determine any remedial actions required
  • Where needed, define market requirements through UX centred design for e-commerce/CNP digital solutions and provide feedback to global product teams.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Experience in product commercial management in particular in e-commerce solutions working with global and EU payment solution providers, merchants, big-tech, issuers and acquirers
Advanced understanding of e-commerce payment solutions for merchants
Ability to articulate and discuss the value of authentication to the e-commerce payment ecosystem
Sound knowledge of how to leverage Visa Secure to reduce fraud, reduce transaction abandonment, improve UX and increase approvals.
Passionate about UX centred design, API products, consumer and merchant experience with a focus on driving product adoption, usage rates, and conversion
Data and insights driven to generate a well-rounded view on taking product to market.
Industry knowledge of fintechs, big-tech, PSPs is a must
Curious and inquisitive problem solver – thrives in challenging problems
Rigorous thinker, ability to transpose business and technical understanding to relevant market inputs with sales and product teams within Visa as well as with external client discussions – leading to commercial & revenue opportunities
Understand how to scale and distribute products/services within a technology company
Ownership and driving impact are important aspects to the role, must have the mindset to fully understand and quickly overcome commercial, technical, industry and internal challenges to succeed
Strong ability to progress solutions and enhancements with urgency and prioritised focus for commercial and strategic benefits for our customers and Visa
Understanding of the European regulatory landscape affecting e-commerce payments.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Top Skills

Api Products
E-Commerce Solutions
Visa Secure

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